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Coupon use skyrocketing

Posted by Michael Bloch in web marketing (Friday September 5, 2008 )

Tough times are seeing more people using coupons – 72% of consumers are using more coupons than they did six months ago and three quarters say the state of the economy is the reason for doing so.

An online survey of over 1300 US consumers conducted online by Prospectiv early in August also found that 87% of shoppers said they were more likely to frequest retailers that offered coupons.

Newspapers and magazines are still the mediums that most people get their coupons from, but 26% said they’d prefer to get them through e-mail, either direct or through newsletters and 16% preferred web sites.

Folks don’t need to be hard up to use coupons as everyone likes a bargain or to feel they’ve secured a special discount. With so many shopping carts now offering coupon functionality, it could be an easy way to increase your sales.

Additionally, electronic coupon codes tend to get handed around and posted on other sites. Try running a search on X product/service and the word “coupons” and you’ll see what I mean. Affiliates also find coupons to be very powerful marketing tools; particularly if you can customize the coupon code for the affiliate.

Pick up some tips on marketing with coupons.


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