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Content spinners

Posted by Michael Bloch in web marketing (Wednesday March 14, 2007 )

I came across a sales page for a software product the other day that practically guaranteed it would make me rich beyond my wildest dreams; with minimum effort and using content I already had. Sounded good to me. Rich, minimum effort, yep, certainly appeals to most of us I guess.

The software product was a content spinner. If you haven’t hit these applications before, here’s how they basically work.

You take an article and highlight key words, adjectives, nouns etc. You turn those into placeholder fields. Then you let the content spinner, which is hooked into a thesaurus, work its magic on your article. Synonyms for the highlighted words are inserted.

Rinse and repeat and voila, you have basically a stack of new articles from the original article!

So why would you want to do this? Well, you can then register a heap of new domains; put a stack of these spun articles on each one and get around search engine duplicate content filters according to the authors. You can also submit different versions of the same article to article directories; boosting the number of “more powerful” backlinks to your site from this “original” content.

Hey, you don’t even have to worry about using your own content – why not steal someone elses and then have the content spinner “rewrite” it for you? After all, it’s now original right? I saw that suggested also.

You can then make a millions out of AdSense etc. when people land on these pages.

Actually, ads are probably going to be the only way you’d make money from these content spinner generated pages because the examples I saw basically turned good articles into gibberish. Visitors will run screaming from your site and perhaps a relevant ad on the page may be the ticket they use to get the heck out of there.

When used to create umpteen versions of an article, these content spinners generate total and utter crud and unless you are using a stack of placeholders, I can see Google still being able to pick up on the fact it’s duplicate content after a time anyway – and consequently ban the site.

So folks, don’t try this at home unless you have domains to burn and the word “ethics” is something you’re not comfortable with :).

Something else to bear in mind; usually when these super secret “killer” tools such as content spinners are so openly available on the market for a very cheap price, it means that the strategy has been totally and utterly milked already and the search engines are onto it.

The guys who have generated the big bucks through these sort of strategies have already moved onto something else. They are just squeezing the last bit out of the strategy by selling the software to you :).


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