Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Click fraud and ROI

Posted by Michael Bloch in web marketing (Monday November 2, 2009 )

A recent report says that click fraud is down on the same quarter last year. It’s good news, but something that hasn’t changed….

.. click fraud is still way too high and many merchants aren’t aware of the impact on their bottom line.

Click Forensics last week released what it calls “advertising audience quality” figures for the third quarter 2009.

Key findings:

– The overall industry average click fraud rate was 14.1 percent; up from 12.7 percent for Q2 2009 but down from the 16.0 percent rate reported for Q3 2008.

– Botnets were responsible for 42.6 percent of all click fraud during the third quarter; well up from the 27.5 percent reported for the same quarter last year.

– Countries outside North America producing the greatest volume of click fraud were the United Kingdom, Vietnam and Germany, respectively.

According to Paul Pellman, CEO of Click Forensics, botnet related click fraud is growing in sophistication and advertisers and ad providers need to be especially vigilant about such activity as the search marketing holiday season hots up and advertisers are willing to pay more for their clicks.

Are you running PPC campaigns? Are you factoring in that $14 out of a $100 spend is paying for garbage clicks?

For some merchants, that sort of loss could take a mighty big chunk out of their PPC related profits from resulting sales.


Minimizing PPC costs
Click tracking software
Beginner’s guide to pay per click


Comments for Click fraud and ROI

No comments yet.

Sorry, the comment form is closed at this time.