Comments on: Read more.. or not? http://www.tamingthebeast.net/blog/web-marketing/call-to-action-0907.htm Ecommerce, web marketing and development news and research by Michael Bloch of Taming the Beast.net Mon, 01 Dec 2008 18:13:23 +0000 http://wordpress.org/?v=2.6.5 By: Michael Bloch http://www.tamingthebeast.net/blog/web-marketing/call-to-action-0907.htm#comment-45824 Michael Bloch Fri, 21 Sep 2007 13:24:53 +0000 http://www.tamingthebeast.net/blog/web-marketing/call-to-action-0907.htm#comment-45824 Hi Starr, thanks for that - MailChimp do release a lot of good info! Hi Starr, thanks for that - MailChimp do release a lot of good info!

]]> By: Starr Horne http://www.tamingthebeast.net/blog/web-marketing/call-to-action-0907.htm#comment-45748 Starr Horne Thu, 20 Sep 2007 13:20:50 +0000 http://www.tamingthebeast.net/blog/web-marketing/call-to-action-0907.htm#comment-45748 Hi Michael, Thanks for the link to that study. Everybody goes on about the importance of testing, but it's rare for people to actually share results! Have you seen the study they did at MailChimp? They tracked the open rates of email by subject line, with some interesting results. http://www.mailchimp.com/resources/subject-line-comparison.phtml I found them while researching an upcoming blog post...good stuff! Hi Michael,

Thanks for the link to that study. Everybody goes on about the importance of testing, but it’s rare for people to actually share results!

Have you seen the study they did at MailChimp? They tracked the open rates of email by subject line, with some interesting results.

http://www.mailchimp.com/resources/subject-line-comparison.phtml

I found them while researching an upcoming blog post…good stuff!

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