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New buzz monitoring tool

Posted by Michael Bloch in web marketing (Friday March 30, 2007 )

Keeping an eye on what others are saying about your business is an important part of ecommerce and marketing. A new tool that came out of beta a couple of days ago makes monitoring what’s being said about your business, your competitors or general industry buzz a good deal quicker and easier.

A free service, Serph scans various social media sites when you run a search query and then returns results in reverse chronological order; latest to earliest. Serph aggregates results from sources including Technorati, Digg, YouTube, Flickr, Google Blog Search, Bloglines, and Newsvine. Once you’ve run a search, you can add it to your RSS feeds.

Applications such as Serph have a bit of an edge over general search engines as the results are very fresh. Drawing from so many sources, there’s a good chance that if something’s been posted about your business in the blogosphere, you’ll find it via Serph without having to visit multiple sites. Another nice feature is that the results are filtered somewhat to reduce garbage results from splogs (spam blogs).

Serph on over and check it out.


2 comments for New buzz monitoring tool
  1. Hi-

    I need your help!

    I am looking for companies that aggreegate blogs or msg. boards or reviews and report a consolidated opinion… do you know of any???

    thanks a lot.

    Comment by Chiwei — August 1, 2007 @ 6:24 pm

  2. – just launched. Provides a free widget for buzz tracking for blogs and websites. Can be customized to any website or topic.

    Comment by Hovhannes Avoyan — October 10, 2007 @ 5:59 am

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