Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Fake anonymous news tips

Posted by Michael Bloch in web marketing (Tuesday March 11, 2008 )

A method of promotion that works well is to send authorative resource sites in your industry sector news about your business; but there’s a right and not-so-right way to do it.

I often get “tipped off” by online business owners masquerading as ecstatic consumers extolling the virtues of a brand, product or service. These communications are usually pretty easy to spot and doesn’t set up a good dynamic for motivating me to take a peek at what all the supposed hullaballoo is about – it’s just spin.

It’s my opinion that if you’re excited about your business and you’re looking for coverage, approach a site owner as yourself and tell them why you think your company is newsworthy – try to make a direct personal connection with the person you’re wanting to impress rather than emailing them as John Doe from anonymous@example.com.

.. and don’t forget the WIIFM factor – What’s In It For Me. That sounds a little mercenary, so let me explain.

Resource sites and industry hubs tend to get a lot of requests for coverage. Even here on TTB, some days I’ll get up to a dozen emails wanting reviews or mentions and usually all I have to go on is what the person is telling me. If I want to delve into things further; there’s often a lot of back and forth – all very time consuming.

Given TTB is pretty much a part-time venture for me these days while I work other online projects, I don’t have a great deal of time to spend on these things – a quick scan and if nothing catches my eye; it’s onto the next email – and I’m likely to miss something that may be the “wow!” factor.

A good way to grab someone’s attention is to offer a free sample, a test account, opportunities for revenue share or similar from the get-go. Make mention of it in the beginning of your email. This won’t guarantee coverage, but it will certainly give you a better shot at drawing your target in.

Another method often used for promotion is sending out press releases willy-nilly; and just the release sent out by someone who may not even be formally associated with your business – it’s a shotgun effect. This does work as a good press release can be highly effective, but if you’re really wanting to get coverage on site X; include a personal note at the beginning introducing yourself as the president, proprietor or whomever and how the press release relates to Site X’s topic.

Related

Press release tips



 

 
Comments for Fake anonymous news tips

No comments yet.

Sorry, the comment form is closed at this time.