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Bookmarking script/favorites icon

Posted by Michael Bloch in web marketing (Sunday June 18, 2006 )

In this age of bleeding edge marketing ideas, complex promotion strategies, whizz-bang and expensive software tools, it’s easy to overlook the simpler ideas that will always be effective in attracting visitors to your site and/or keeping them returning.

For example, a couple of days ago I made mention that while RSS seems to be on everyone’s minds at the moment, the humble email newsletter is still a very important tool. In fact, RSS has become such a hot topic I’ve noticed many bloggers and owners of “traditional” sites forgetting to include this feature altogether.

Another very simple tool is a bookmarking script. Yes, it’s easy for people to add your site to their favorites, just a couple of clicks and it’s done; but given that visitors can be very task oriented, they may forget to do so. After all, it does mean moving their mouse a few inches and clicking a couple of times – that’s way too time consuming :).

People need to be reminded to bookmark your site and if you have a script that makes it easier for them to do so, they *will* use it. Taming the gets thousands of visits each month through bookmark visits.

It only takes a few minutes to set something up to make it easier for peopel to add your site to their favorites – try out our free bookmarking script.

Getting people to bookmark is one step, but if their favorites list is anything like mine, your bookmark can get lost in the crowd. Take it another step further and create a custom favorites icon; instructions for which are also in the same article. It *really* helps your site to stand out in their lists and act as a constant reminder about your existence.

Over the next few weeks, I’ll be mentioning some more of these “humble” yet very effective marketing and promotion tools and tips that you may have overlooked, so stay tuned!


2 comments for Bookmarking script/favorites icon
  1. Totally agree about the newsletter. You have to think about your audience as well when you are building your site. While RSS is fine and dandy for those highly familiar with the web, many passing readers wont know what it means.
    I must admit, although I have a big collection of RSS feeds, I am probably much better at reading email newsletters. I hadn’t thought as much about the bookmarking icon. It has got me thinking!

    Comment by Gareth — June 18, 2006 @ 9:29 am

  2. Hi Gareth, thanks for your comments. I’m also working on a tutorial for animated favorites icons as well, but I can only get them working in Firefox so far. Animated favorites icons really catch the eye :)

    The bookmarking script was also just revised. Previously in IE, it would set a bookmark defined in the code – a specific page. The updated version sets the page that the script is called from for the bookmark, which is more useful IMO and means there’s basically nothing that needs to be configured in the script. Copy and paste and you’re done :)

    Comment by Michael Bloch — June 19, 2006 @ 5:47 am

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