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Blog search engine battle

Posted by Michael Bloch in web marketing (Friday January 5, 2007 )

Has Technorati become second fiddle in the blog search stakes to the giant of search engines, Google? According to one report this is indeed the case.

eMarketer, based on data provided by Hitwise, reports that traffic to Google’s Blog Search engine exceeded Technorati’s towards the end of last year, thanks largely to Google adding a link to their blog search feature on the Google News page.

Also, now when you search via Google and click the “more” link at the top, the first menu item is “blog”. It’s a feature I’ve never used until today.

I must say that I was a little surprised to see Google Blog Search pull ahead so early on it’s life – if memory serves correct, it was launched late 2005 and hasn’t been that heavily promoted in my opinion. Technorati has been around since 2003 and quickly established itself as the darling of the blog search world.

It’s amazing what one strategically positioned link can do, especially when you get 70 gazillion visits a day :)

I enjoy using Technorati, but I have noticed it chokes on spidering quite a few blogs, even if they are configured correctly for pinging and if the blogging platform being used isn’t one of the more popular packages. Google on the other hand doesn’t seem to have the same problems.

If your blog isn’t listed in Google Blog Search, now would probably be a very good time to see that it is :). You can use the Google Blog Search Pinging Service, but I’ve found the easiest way to get noticed is to add your own feed to a Google Reader account, which by the way is emerging as one of the leading aggregator applications.

sigh, it’s a Google world :).


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