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Adwords oddness

Posted by Michael Bloch in web marketing (Monday May 11, 2009 )

I was messing around in Google this evening and came across an odd behavior – whether it was a glitch or a new feature in Adwords, I’m not sure.

I ran a search on the term “buy lawn mower” and the appropriate Adwords ads came up. Then I ran a search on “buy solar panels” and ads came up for solar panels… and lawn mowers. A search on “buy car battery” brought up ads for car batteries.. and lawn mower batteries. A search on “buy torch” brought up torch ads, lawn mower ads and solar torch ads. Some behavioral targeting tinkering perhaps?

Also in my forays, I think I hit the shortest Adwords ad ever too. Keep it simple as the old saying goes and as far as Adwords is concerned, this is about as brief as it gets.

I was running a finance related search and this popped up in the Adwords results

Instant Cash Advance
$
$
www.site.com

Certainly caught my eye. I’d be really curious to find out the clickthrough rate on the ad – I reckon it would be pretty high.

Google Adwords doesn’t really give you a lot of space to play with, but even the X characters allowed doesn’t mean you need to use them all – but that’s what most marketers do. The ads all tend to read the same way – best deals, big discounts, top quality, save big, fast shipping etc. etc. etc.

Perhaps you can make your ad stand out from the pack in a similar fashion. Give it a whirl.

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