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Advertising annoyance survey

Posted by Michael Bloch in web marketing (Saturday November 17, 2007 )

A recent survey of 950 Americans shows that approximately 31% of respondents had a strongly negative view of video advertising and popups still apear to be public enemy no. 1 – but take that finding with a grain of salt.

The number of people showing a dislike of online video ads has been on the increase over the last few years, pointing towards the conclusion that the novelty of the format is wearing off.

Pop ups and pop-unders still lead the pack of the most disliked advertising method at 55% according to the survey report; but there’s something I’d like to point out here – popups work very, very, very well – it just depends on the implementation.

Based on experience on a variety of sites I’ve worked with and conversations with other marketers and site owners, popups are still one of the *best* ways to boost subscriptions and promote special offers – it’s all in the execution. I have recently seen subscription levels increase by 400% and 600% respectively when implementing popup hover ads on a couple of sites in totally different genres. Give these a whirl yourself with my free hover ad generator.

Other findings from the Dynamic Logic survey show that the 18% of consumers have a strongly negative view of traditional banner ads, 21% for skyscrapers and 27% for “advergames”.

I’m not disputing Dynamic Logic’s findings at all, just pointing out while advertising in its various forms generally cheeses people off anyway; that doesn’t mean to say it doesn’t work if done correctly :).


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