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AdSense MFA/arbitrage crackdown

Posted by Michael Bloch in web marketing (Sunday May 20, 2007 )

It seems that many Google Adsense publishers with MFA (Made for AdSense) sites or participating in click arbitrage have received emails from Google over the last couple of weeks notifying them that their AdSense account will disabled as of June 1st.

The full report of this can be read on the JenSense blog – Jennifer Slegg is a leading expert on the Google AdSense contextual advertising program.

Just to clarify what click arbritrage and MFA sites are:

Click arbitrage definition: Buying cheap clicks on one ad network and sending it to pages that mainly consisting of ads from the same or another contextual ad network; whereby the click prices on those ads is a lot higher. For example, you could buy a term “cheap flombles in utah” for say five cents a click and then send it to a page optimized for the term “flombles” where the advertisers are paying thirty cents a click. Some publishers have made small fortunes through this strategy.

MFA (Made for Adsense) site definition: non-news sites that are constructed purely from non-original content for the purpose of populating the site with high paying contextual ads (also known as scraper sites). These sites may reproduce whole articles, parts of articles or even jumbled versions of articles; but the common factor is the lack of original content and an automated method of operation.

Note: the above are my definitions and not necessarily the criteria that Google is using in its arbitrage and MFA cull.

The MFA industry has been huge, generating many products, tools and service to allow people to easily create MFA sites. I expect many of those peddling these sorts of wares could be quite busy in the coming weeks answering questions from customers as to “what happened??”.

While Google has likely profited nicely from MFA and click arbitrage sites, many Adwords merchants have expressed concern that the traffic originating from these sites was generally low quality – to the point that some have pulled their ad budgets from the Adsense publisher network.

Google’s actions should see a return of many of these merchants, which will see click prices go up to reflect the quality of the traffic these merchants will begin receiving.

Given this crackdown by Google, be very wary of any purchasing any product that claims to allow you to build a huge content site with little or no effort for the purposes of generating revenue from AdSense.


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3 comments for AdSense MFA/arbitrage crackdown
  1. Hello Michael,

    Nice article. It was quick and to the point and yet filled with information. I have bookmarked your site and will be back again to read more. I’m just browsing right now and came across your article. I quickly read it, I liked it, and I wanted to let you know! Thanks and God bless YOU and YOURS!

    Best Regards,

    Michael Brock

    Comment by Michael Brock — May 21, 2007 @ 4:22 pm

  2. Hi Michael, thanks for your kind feedback. Just to clarify to other readers; while Michael and I share somewhat similar names, I assure you we are totally different people ;)

    Comment by Michael Bloch — May 21, 2007 @ 8:21 pm

  3. Wow! Good information that is helpful to everyone. I can’t believe how Google is cracking down…good in some aspects but not in others…thanks for posting this.

    Comment by Ellie — October 19, 2007 @ 8:17 pm

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