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2010 Holiday Marketing Guide.

Posted by Michael Bloch in web marketing (Sunday September 12, 2010 )

Here we go again. You may not have started thinking about your holiday marketing strategies yet, but some of your competitors likely have.

Xmas is over three months away but the holiday shopping season starts mid-late November if memory serves (I try to blot it out).

Experian has released its 2010 Holiday Marketing guide and according to the contents, competition for consumer attention and their bucks will be even hotter this year.

Experian says email marketing volumes are expected to increase 15 percent to 20 percent compared to previous holiday shopping seasons and marketers are expected to advertise holiday sales such as Black Friday earlier in 2010 than they did in 2009.

The company also points out the percentage of consumers who purchase from mobile phones has grown from 10 percent in 2009 to 13 percent in 2010 and that social networking will become an increasingly important holiday sales traffic catcher for online retail.

A couple of dates to mark on the planning calendar:

Based on previous data, the busiest day of the year for online retail sites in 2010 will be Thanksgiving Day and the day after Christmas the second most popular.

Experian says people will start searching on the term “Black Friday”, the biggest sale day of the year, as early as … now. So there’s an SEO opportunity there straight away.

Something to bear in mind: Last holiday season, free shipping offers with no minimum spend experienced 70 percent higher transaction rates, triple the revenue per email, and more than double the average order value compared to free shipping offers with minimum requirements.. so it seems when it comes to offering free shipping, what you lose on the swings, you can gain on the roundabout.

The Experian 2010 Holiday Marketing guide isn’t just a few pages of pretty graphs, it’s an 88 page guide packed with all sorts of information and well worth downloading. It’s free, but you will need to register.


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