Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Republish and thrive

Posted by Michael Bloch in web development (Tuesday March 1, 2011 )

The old mantra of “publish or die” isn’t just reserved for academia, it can apply to content sites too.

A stale site can lose visitors, but it can be very challenging cranking out content regularly; particularly if you’re a one person show.

Sometimes it can be hard to come up with ideas for new content – so why not take a look back at what you already have instead of tearing your hair out trying to find a fresh topic.

By rehashing and republishing old content, you can give it new life, new attraction and generate more revenue.

This is one of the great things about “evergreen” content as opposed to news stories – as the basics are always current, you can come back to these articles time and again; update them and perhaps even get a little boost in the search engines too through the refinement and addition of extra information.

We can sometimes tend to view our visitors as people who have joined our journey on day one, have photographic memories and follow us forever. That’s not necessarily true – people come and go and an article you have published two years ago may be new information to a good chunk of your readership. If you’ve added extra value to the article, then those who may have read it in the past might appreciate it.. and there’s a chance they would have forgotten the original article anyway.

Rehashing old articles is also great if you just don’t have the time to crank out something from scratch, even if you are brimming with ideas – keep those for a time when you can properly address them.

Save yourself the ulcers and stress of the self-imposed deadline and publishing schedule from time to time, give it a try.


Comments for Republish and thrive

No comments yet.

Sorry, the comment form is closed at this time.