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Paid links, affiliate links & Google

Posted by Michael Bloch in web marketing (Tuesday December 4, 2007 )

From a recent post on the Official Google Webmaster Central Blog:
Q: Is buying or selling links that pass PageRank a violation of Google’s guidelines?
A: Yes, it is.

2008 marketing mindset

Posted by Michael Bloch in web marketing (Monday December 3, 2007 )

A survey of close to 1700 senior marketers provides a snapshot of the marketing trends and focus in the year ahead. (more…)

FTC green marketing review

Posted by Michael Bloch in web marketing (Sunday December 2, 2007 )

The US government’s consumer watchdog, The Federal Trade Commission is about to commence a review of its environmental marketing guidelines, also known as the Green Guides. (more…)

Advanced DHTML popup

Posted by Michael Bloch in web marketing (Friday November 30, 2007 )

The free hover ad generator on TTB has been really popular, but if you’re looking for something with more features, take this application for a spin. (more…)

Google search result structure

Posted by Michael Bloch in web marketing (Thursday November 29, 2007 )

Ever wondered about those extra links that appear under some search results or how Google decides what snippet to show? Do companies pay for those added site links? This Matt Cutts video explains the anatomy of a Google search result. (more…)

In text ads – your thoughts?

Posted by Michael Bloch in web marketing (Wednesday November 28, 2007 )

In-text ads; those double underlined links that you sometimes come across on pages that pop open an ad are causing a bit of a stir among journalists again. (more…)

Biggest Cyber Monday. Ever.

Posted by Michael Bloch in ecommerce (Sunday November 25, 2007 )

Over $9.3 billion has been spent online since the beginning of November; a 17-percent increase over the corresponding days last year. (more…)

Toilet roll email marketing

Posted by Michael Bloch in web marketing (Saturday November 24, 2007 )

Marketing emails should’nt be treated the same way as a web site landing page, yet many online business owners fall into this trap by following the example of many so called “gurus” who push small business tools and information products using what I call a toilet roll approach. (more…)

Online holiday shopping survey

Posted by Michael Bloch in ecommerce (Thursday November 22, 2007 )

Black Friday and Cyber Monday are just about upon us and according to this recent survey of 1000 people, 32% are going to spend the majority of their holiday shopping budget online. (more…)

Free Adwords optimization advice

Posted by Michael Bloch in web marketing (Wednesday November 21, 2007 )

Are you looking for some expert and personalized advice to help with your Google Adwords campaigns, but don’t have a lot of cash to throw around? This free, no-strings service might be of value to you.. (more…)