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Outsourcing – the human cost

Posted by Michael Bloch in ecommerce (Wednesday December 26, 2007 )

If you’ve ever called a company and wound up being routed to their call center overseas, while it can be a frustrating experience; spare a thought for the person at the other end. Also, if call center work is something you’re thinking of getting into, this recent article may have you thinking twice. (more…)


The fatal Xmas mistake

Posted by Michael Bloch in web marketing (Tuesday December 25, 2007 )

Each year on Christmas day, I write a blog post about the event; but probably not the type of post you’d expect from someone involved in marketing. If you’re looking for something bright and cheery, skip reading this. (more…)


What is mousetrapping?

Posted by Michael Bloch in web development (Monday December 24, 2007 )

Mousetrapping isn’t anywhere near as popular a practice as it once was, but I still come across the milder forms from time to time. Some “gurus” advise webmasters that it’s a good way to keep people on your site. Nothing could be further from the truth. (more…)


Checked your links lately?

Posted by Michael Bloch in web development (Saturday December 22, 2007 )

Web pages can be a little like rabbits – start out with a few and then they seem to magically multiply. Before you know it, you have dozens, perhaps even hundreds of pages. During this growth phase, particularly if you’re changing things around, links can break – and that can cost you money. (more…)


Social bookmarking statistics – November 07

Posted by Michael Bloch in web marketing (Friday December 21, 2007 )

Facebook continues climbing the social bookmarking services popularity ladder, as does Ask according to these statistics just released. (more…)


Merry Xmas emails

Posted by Michael Bloch in web marketing (Thursday December 20, 2007 )

Ah, they’ve started flooding in – the Merry Xmas emails from all and sundry – including merchants whom I don’t remember and have shown no interest in me throughout the previous eleven months :). (more…)


The brand lift of search

Posted by Michael Bloch in web marketing (Wednesday December 19, 2007 )

A good search engine ranking doesn’t only result in more traffic, but an added dose of credibility a recent study has found. (more…)


Green Monday rakes in… green

Posted by Michael Bloch in ecommerce (Tuesday December 18, 2007 )

Nope, nothing to do with the environment.

We have Black Friday, the day after Thanksgiving in the United States and more recently, Cyber Monday was added to the ecommerce calendar – which is the the first Monday after Black Friday. Now we have Green Monday, which was last week. (more…)


Increased Adsense display control

Posted by Michael Bloch in web marketing (Sunday December 16, 2007 )

If you’re participating in Google AdSense, soon you’ll be able to have more control over what ads display. (more…)


Optimizing for Ask

Posted by Michael Bloch in web marketing (Saturday December 15, 2007 )

After noticing Ask steadily gaining ground on MSN Search, I thought I’d look a little more into optimizing sites for the Ask.com search engine. (more…)