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White paper delivery tip

Posted by Michael Bloch in web marketing (Saturday January 19, 2008 )

White papers are a powerful, yet subtle form of marketing – good ones are anyway. If you offer white papers from your site, here’s a quick tip that can get you better results. (more…)

How China searches – Baidu

Posted by Michael Bloch in web marketing (Friday January 18, 2008 )

Following on from yesterday’s post about emerging online markets; in China, one search engine is heads and shoulders above the rest – and it’s not the mighty G. Baidu is the name of the game over there and it’s a game you may want to consider playing. (more…)

What do Chinese shoppers want?

Posted by Michael Bloch in ecommerce (Thursday January 17, 2008 )

With the dreaded “R” word (recession) doing it’s rounds in relation to the USA, it’s good to remember it’s not the only country on the planet. No, really, it’s true. Things aren’t doom and gloom everywhere – for example, the Asia Pacific ecommerce market is forecast to explode. (more…)

Affiliates and egg baskets

Posted by Michael Bloch in web marketing (Wednesday January 16, 2008 )

Ever joined an affiliate program that was doing so well that you were tempted to dump all the others merchants you promote in favor of it and basically dedicate more of your content towards steering folks towards that company? That can be risky, regardless of how big or stable the merchant appears to be. (more…)

Phishers getting desperate?

Posted by Michael Bloch in online world (Tuesday January 15, 2008 )

I just received a note that my World of Warcraft account had been suspended due to “Involvement in online trading activities”. I’m not a World of Warcraft member, nor have I ever played the game. Looks like the phishers are getting desperate. (more…)

Search engine marketing salaries

Posted by Michael Bloch in web marketing (Sunday January 13, 2008 )

Into Search Engine Marketing (SEM)? What do you think your skills are worth? Thinking of adding a search engine marketer to your team and not sure how much you’ll need to pay? Findings from SEMPOs first survey of in-house SEM job salary compensation can give you an indication. (more…)

Blogging can be a risky business

Posted by Michael Bloch in online world (Saturday January 12, 2008 )

I was just reading about a terrible incident where a Chinese blogger was beaten to death by city inspectors for filming a confrontation with villagers. It’s an extreme example of some of the risks of blogging, but by no means isolated. Blogging can be a risky business wherever you live. (more…)

Front-running and domain-tasting

Posted by Michael Bloch in online world (Friday January 11, 2008 )

Have you ever searched for a good domain name, found one available, gone to register it a few minutes later only to discover it’s just been registered? This may have been a case of front-running; a practice that’s been in the spotlight lately due to accusations against a high profile registrar. (more…)

Business communications survey

Posted by Michael Bloch in online world (Thursday January 10, 2008 )

It seams that even tho spull and grandma chocking is avvailable in jist about evry werd prosessing app; 60% of all written business communications contain one or more grammar or spelling errors. (more…)

Affiliate programs & phone sales

Posted by Michael Bloch in web marketing (Wednesday January 9, 2008 )

If you’re running an affiliate program and also provide a sales phone number on your site – you may be scaring off experienced affiliates from joining your program. (more…)