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Google’s “Farmer” Update

Posted by Michael Bloch in web marketing (Sunday February 27, 2011 )

Noticed a change in your US traffic patterns recently? Aside from the President’s Day holiday weekend, it may be due to the latest algorithmic tweak from Google. (more…)


Anniversary email – subtle marketing

Posted by Michael Bloch in web marketing (Saturday February 19, 2011 )

I received an email from eBay Australia the other day, acknowledging I had been a member for ten years. Even for a slightly jaded and somewhat cynical person such as myself, I thought it a nice touch – and it was all in the delivery. (more…)


A hard lesson in SEO

Posted by Michael Bloch in web marketing (Thursday February 17, 2011 )

The incident was widely reported, but I thought I would make mention of it as it is important in relation to search engine optimization. (more…)


Why people unsubscribe and unfollow

Posted by Michael Bloch in web marketing (Sunday February 13, 2011 )

What turns people off from staying on an email marketing list or following a company on a social network? A new survey report reveals some interesting insights. (more…)


Paging Dr. Google

Posted by Michael Bloch in online world (Thursday February 10, 2011 )

The great thing about the Internet is all the information available to us – it can also be the worst thing about the Internet. (more…)


Over 2 billion surfing the web

Posted by Michael Bloch in online world (Tuesday February 8, 2011 )

In just ten years; between 2000 – 2010, the number of Internet users globally grew from under 400 million to over two billion. (more…)


Double digit ecommerce growth for 2011

Posted by Michael Bloch in ecommerce (Saturday February 5, 2011 )

Online retail eclipsed $43 billion for the final quarter last year, up 11 percent over Q4 2009. (more…)


Early bird spammers

Posted by Michael Bloch in web marketing (Wednesday February 2, 2011 )

I hate spammers, but I have to give credit to them at times for their ingenuity and entrepreneurial spirit. (more…)


In CEOs we trust

Posted by Michael Bloch in online world (Monday January 31, 2011 )

The older I get, the more cynical I become, probably as a result of what I do for a living. I’m questioning everything and everything I believe in is up for review. (more…)


The iPocalypse and IPv4 addresses

Posted by Michael Bloch in online world (Saturday January 29, 2011 )

Some are calling it the ipocalypse – the point when IPv4 addresses run out – and it could happen as early as within the next couple of weeks. It may not be as dramatic as some have foreshadowed; but it’s something to look into in regard to your own online business. (more…)