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Shopping cart choices

Posted by Michael Bloch in ecommerce (Sunday April 6, 2008 )

Way back in 2002, a client needed a special sort of shopping cart; something that would work off the shelf. I went through over 130 possible solutions to try and find the right one. Today, the range of choices is even larger – so no wonder people get confused as to what they need from a cart application and which one to buy. (more…)

SMS lingo in ads

Posted by Michael Bloch in web marketing (Friday April 4, 2008 )

Oh wow, one of my worst nightmares and one I’m sure the English teachers from my school days share – textspeak, the lingo of SMS, is increasingly appearing in ads. (more…)

Getting in “the zone”

Posted by Michael Bloch in web marketing (Thursday April 3, 2008 )

“The Zone” as referred to by developers is a place in space and time when they are most productive. For most people, getting to that place isn’t like flicking a light switch and given the required lead up to getting in The Zone; some onlookers might think they are wasting time. (more…)

Scrolling AdSense Ads rollout?

Posted by Michael Bloch in online world (Wednesday April 2, 2008 )

I was just looking at one of my sites that runs AdSense and noticed two arrows in an AdSense block – scrolling arrows. (more…)

Conversions – power of suggestion

Posted by Michael Bloch in web marketing (Wednesday April 2, 2008 )

As much as we feel we are individuals not easily swayed by other’s opinions, particularly those of darn pesky marketers; it is quite easy to influence people to make a particular purchase choice in many instances. With these very simple tips, you can boost revenue for subscription based services or donations pretty much immediately. (more…)

The customer is always…

Posted by Michael Bloch in ecommerce (Tuesday April 1, 2008 )

…right? Heck no. I don’t subscribe to that terrible concept. While the customer is certainly not always wrong, if they are, they need to be gently told so and if they are being belligerent, put firmly in their place. I’ve often wondered who the person was that came up with that misguided pearl of un-wisdom (?) and recently found out. (more…)

Ebay bans digital product sales

Posted by Michael Bloch in ecommerce (Sunday March 30, 2008 )

If you’re thinking of cranking out an information product or have software you want to sell on eBay via digital download, the news isn’t good; but there may be a legitimate way around it (more…)

Adwords and page load times

Posted by Michael Bloch in web marketing (Saturday March 29, 2008 )

I try not to write specifically about Google more than once a week as there’s plenty of other Google oriented blogs out there, but I thought this worth a mention. If you’re an Adwords advertiser and your pages load slowly, you may be paying more for your clicks soon. (more…)

Google video ads in SERPs

Posted by Michael Bloch in web marketing (Friday March 28, 2008 )

Google video ads have started to appear in SERPs (search engine results pages) under some Adwords text ads. (more…)

The haggle is “in”

Posted by Michael Bloch in ecommerce (Thursday March 27, 2008 )

Can’t say I’m a big fan of haggling as I find it a bit demeaning, but with the economy seeming to be taking a bit of a nosedive, haggling is becoming more widely accepted in stores that wouldn’t hear of it a short while ago… and perhaps we’ll see this happening more online as well. (more…)