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CAN-SPAM Act revisions

Posted by Michael Bloch in web marketing (Saturday May 17, 2008 )

The Federal Trade Commission revised the CAN SPAM Act earlier this week; adding four new rule provisions. (more…)

Women, blogging and ecommerce

Posted by Michael Bloch in ecommerce (Friday May 16, 2008 )

Well over 50% of blog reading women and female bloggers state they have made a purchase decision based on content found in blogs according to a recent survey. (more…)

Spamford – $230 million judgement

Posted by Michael Bloch in web marketing (Thursday May 15, 2008 )

U.S. District Judge Audrey B. Collins has ruled Sanford Wallace, aka “Spamford”, and his offsider now owes MySpace 230 million bucks in damages. (more…)

The virtual workplace disconnect

Posted by Michael Bloch in online world (Tuesday May 13, 2008 )

Working from a virtual office can isolate you somewhat; even from your fellow online workers. There’s an increased risk of dehumanizing the workplace as we fly headlong into an increasingly “always on” and online world. (more…)

Shopping online for big ticket items

Posted by Michael Bloch in ecommerce (Monday May 12, 2008 )

According to a recent survey, the number of consumers needing to “touch and feel” big ticket items is dropping substantially. (more…)

Telemarketing twits and telespam

Posted by Michael Bloch in web marketing (Saturday May 10, 2008 )

I just finished listening to a 1 minute voicemail from some idiot who mistakenly thought I was a small business owner with time on my hands. Actually, I only listened to the first 10 seconds of it. VoIP (Voice over IP) is a wonderful thing, but its given marketers without a clue new ways to annoy small business – telespam. (more…)

Coupon crazy consumers

Posted by Michael Bloch in web marketing (Thursday May 8, 2008 )

Tough times mean folks are looking for real or perceived bargains – and given current economic conditions, coupon sites have become increasingly popular. If you’re not using coupons yet for your online business, you’re likely missing a lot of sales and new customers. (more…)

Spare a few bucks for Burma?

Posted by Michael Bloch in online world (Thursday May 8, 2008 )

The scale of the destruction from the cyclone that hit Myanmar (Burma) a few days back makes Hurricane Katrina look rather tame in terms of human misery. Upwards of a hundred thousand people have likely perished and over a million have been displaced – many of these people won’t have anything to come back to and were struggling as it was before the cyclone hit.

They need our help. (more…)

The greenback – abandon ship!

Posted by Michael Bloch in ecommerce (Wednesday May 7, 2008 )

Sometimes I wonder how these high fallutin’ financial types get the jobs they do.

If you’re in online business catering to a US market, but based outside the USA, it’s likely you’ve been feeling the pinch of the floundering greenback. (more…)

Preempting cancellations

Posted by Michael Bloch in ecommerce (Tuesday May 6, 2008 )

I have a love-hate relationship with my telco. Whenever I move house it tends to be hate as they invariably screw up service transfers in every conceivable way. But I’ve recently fallen back in love with them for their expensive, yet incredible wireless broadband coverage; speaking of which, I had an interesting call from them about the other day. (more…)