According to Nielsen Online, 79% of US consumers have made an online purchase in the last 6 months. (more…)
Nearly 80% shop online
Host zapped, spam drops globally
It’s often said that relatively few parties are involved with the majority of the world’s spam – that is the spammers themselves and the hosting services who harbor them (where botnets aren’t involved). A US web host recently had its plug pulled for its alleged spam friendly practices – and the resulting drop in spam was dramatic. (more…)
Spam conversion statistics
I’ve always been curious about spam response rates – here’s some interesting stastics from a “controlled” spam campaign. (more…)
Thrifty Generation X shoppers
Now we’re talkin’ bout my generation (apologies to The Who); those people born between 1965 – 1981. We’re up to our eyeballs in debt it seems, so we’re looking for a bargain. (more…)
Aggressive SEO companies
“You clearly need a little more education on SEO Mr. Bloch”. I remember being told this by an overpriced SEO company a few years back. It sprang to mind recently when reading about a few site owners who have been harassed by aggressive SEO companies. (more…)
Free shipping a favorite
Hope springs eternal they say and many online retailers, armed with a fistful of marketing strategies, have chosen to take an optimistic view of the holiday shopping season ahead. (more…)
Content reproduction & nofollow
If you offer content for reproduction, what is your “nofollow” tag policy? If you don’t have one, you may be losing search engine ranking kudos. (more…)
Search marketing statistics 2008
Looking for some interesting snippets of info to liven up your next dinner party? Nothing says Mr. (or Mrs. or Ms.) Popularity more than a hatful of search marketing facts and figures! (more…)
Outbound links don’t suck
Some web site owners are very hesitant to publish links to other sites from their own – and they might be doing themselves a disservice. (more…)
Online layaway service
It works well in the world of bricks and mortar, so why not online? Here’s a brief look at a layaway (or layby as we call it in Australia) service for online merchants. (more…)