A tactic I’m seeing used increasingly in PPC ads is the cultivation of fear. (more…)

I’m a little hesitant to dig too deep when researching health information on the web as a sniffle and a sore throat can wind up being ebola. (more…)

Jeez, I *hate* this time of the year. It’s incidents like this that remind me how close we are to our prehistoric, uncivilized roots, how thin a facade civilization is.. and the sometimes fatal impact of marketing. (more…)

While many merchants are worried about how the economy will affect this year’s holiday sales; something you can bet on is that the fraudsters will be out in force; shopping until they drop – or get caught. (more…)

I was out online shopping for a futon today, ready to buy, and noticed that many of the local suppliers didn’t list pricing. In my opinion, this is a fatal mistake for any merchant hoping to use the web to drive sales. (more…)

There appears to be a bit of doom and gloom around again regarding holiday shopping forecasts for this year; but it doesn’t necessarily mean your business has to suffer – you can still thrive. (more…)

In the mid-90’s I used to salivate over the prospect of the next issue of my favourite tech magazines coming out with their bonus cd’s of software goodies, but I haven’t bought a magazine of any description now for at least 5 years; preferring to get my industry news online – it’s fresher and cheaper. (more…)

I was logged into my Google account this afternoon and after running a search noticed a few icons next to all the results representing interesting new(?) features; one a “Digg” type voting function. (more…)

MailerMailer recently released it’s bi-annual email marketing metrics report with some interesting statistics on subject line length, open and click rates. (more…)

If you’re a graphic designer, how web savvy are you? (more…)