I’m a bit late on this one I guess, but anyway. If your business depends on Valentines day and you’ve noticed a dip in the amount folks were spending; according to a recent survey the problem may not be on your end. (more…)

It’s no secret that Google detests paid links and paid blog reviews as they mess with G’s algorithm by skewing rankings. But what if one of its own properties engaged in those practices? (more…)

The promise of a refund is a great conversion tool, but one that some merchants are abusing. (more…)

.. not so much in terms of how long it’s been around, but the age of users Facebook is attracting. Like MySpace before it, Facebook is experiencing an influx of the mature members. (more…)

I love my country – its harshness somehow adds to the beauty; but the bushfire emergency of recent days has reaffirmed in me just how deadly it can get here.. and so quickly. (more…)

Looking for some inspiration? Marketing Sherpa’s Marketing Wisdom 2009 might have some ideas for you – and it’s a free download. (more…)

Sometimes it can be hard to crank out a regular newsletter or flashy email campaign, or one at all – but letting your lists go stale is a real waste of the effort that you’ve put into building them. (more…)

I’ve visited a few sites today after getting emails about topics I’m interested in, only to find on visiting the page, there’s just a video. Bleh. (more…)

If you’re going to send a press release out to thousands in the hope of getting your targets to distribute it, it’s probably not a good idea to jam their inbox with chunky attachments. (more…)

We all do stupid things in life. I’ve certainly done my share; probably enough to fill a few lifetime’s quota. No doubt, I’ll manage to complete a few more bonehead moves before my time is done. Pre-Internet, an error in judgement often caused limited damage. These days, an indiscretion can get immediate and broad attention online and cause irreparable harm. (more…)