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Generic domain names and PPC

Posted by Michael Bloch in web marketing (Wednesday May 6, 2009 )

According to a recent study, usiong a generic domain name in PPC ads attracts more clicks from people searching for that product or service. (more…)


Google – the $100 billion brand

Posted by Michael Bloch in online world (Monday May 4, 2009 )

Google is the world’s first $100 billion brand and number one brand for the third year running. (more…)


Twitter search SEO?

Posted by Michael Bloch in web marketing (Sunday May 3, 2009 )

Twitter’s new search function has been rolled out throughout the Twitter network – so are there SEO opportunities for ranking no.1 for a particular search? (more…)


Get creative with email images

Posted by Michael Bloch in web marketing (Saturday May 2, 2009 )

Here’s an interesting idea that could boost your email marketing related conversion rates. (more…)


Click fraud statistics

Posted by Michael Bloch in web marketing (Wednesday April 29, 2009 )

There’s good news and bad news on the PPC fraud front. The good news is it was a quiet first quarter. The bad news is some particularly sneaky emerging PPC threats. (more…)


Swine flu and ecommerce

Posted by Michael Bloch in ecommerce (Tuesday April 28, 2009 )

The possible swine flu pandemic may bring increased business for some online merchants. (more…)


Farewell Geocities

Posted by Michael Bloch in online world (Friday April 24, 2009 )

The free web hosting service Geocities has been around for what seems forever and it practically has in terms of Internet history – but it won’t be for much longer. (more…)


Yahoo’s revenue woes

Posted by Michael Bloch in online world (Thursday April 23, 2009 )

Yahoo’s profit has dropped 78% compared to the same period a year earlier; and the axe is about to be swung among its ranks again. (more…)


Charging for online content

Posted by Michael Bloch in web marketing (Wednesday April 22, 2009 )

Journalism Online will be providing online content publishers with ready-made tools to charge fees for access to content. Tried before and, with some exceptions, pretty much failed right? Well, these guys have a twist. (more…)


Advertising is to blame

Posted by Michael Bloch in web marketing (Tuesday April 21, 2009 )

In times of crisis, we tend to look for someone to blame and in the case of the current global economic woes, many Americans are pointing the finger at the advertising industry. (more…)