A little originality is needed in subject lines of marketing emails at the moment methinks. (more…)
Yes, We Realize When Christmas Is
The Battle For The Internet
Unknown to many users and ignored by others (including me), there has been a battle for control over the Internet raging behind the scenes for some time. (more…)
Speed To Call Crucial In Conversion
A lead from a web form hits your inbox – do you follow up with a phone call straight away? Perhaps you should. (more…)
Offline Shopping Events Are For Morons
In this age of online shopping, those battling crowds in offline sales are idiots and the folks who co-ordinate these events are bordering on evil. (more…)
Australia’s First Cyber Monday Sale
Click Frenzy is Australia’s version of Cyber Monday. Well, sort of. (more…)
Pay For Link Removal Scams
My fears about a particular type of link removal scam evolving have been realised it seems. (more…)
Australia’s Web Filter – All Over, Red Rover
It was an announcement worthwhile rejoicing over. The Australian Government has decided to abandon its controversial mandatory web filter. (more…)
Inboxes Becoming Even More Cluttered
If your email open rates are down, perhaps it’s not so much you – it’s them – that is, all those other marketers vying for a reader’s attention. (more…)
Sneaky Forum Spammers
I’m starting to wonder if the death penalty should apply to persistent spammers. (more…)
Using Disasters In Marketing
A few US merchants decided to use Hurricane Sandy as a platform for sales campaigns. It seems to have backfired and there’s a lessons in this for all of us. (more…)