A little originality is needed in subject lines of marketing emails at the moment methinks. (more…)

Unknown to many users and ignored by others (including me), there has been a battle for control over the Internet raging behind the scenes for some time. (more…)

A lead from a web form hits your inbox – do you follow up with a phone call straight away? Perhaps you should. (more…)

In this age of online shopping, those battling crowds in offline sales are idiots and the folks who co-ordinate these events are bordering on evil. (more…)

Click Frenzy is Australia’s version of Cyber Monday. Well, sort of. (more…)

My fears about a particular type of link removal scam evolving have been realised it seems. (more…)

It was an announcement worthwhile rejoicing over. The Australian Government has decided to abandon its controversial mandatory web filter. (more…)

If your email open rates are down, perhaps it’s not so much you – it’s them – that is, all those other marketers vying for a reader’s attention. (more…)

I’m starting to wonder if the death penalty should apply to persistent spammers. (more…)

A few US merchants decided to use Hurricane Sandy as a platform for sales campaigns. It seems to have backfired and there’s a lessons in this for all of us. (more…)