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Social network fatigue

Posted by Michael Bloch in online world (Saturday February 9, 2008 )

I’ve grown a bit weary of social networks lately and it seems I’m not the only one – according to some recent market research; social network users are spending less time on these services, or quitting them altogether. (more…)

OpenSocial launched

Posted by Michael Bloch in web development (Saturday November 3, 2007 )

It’s an exciting time for developers who create applications for social networks. Google has just launched OpenSocial; a common set of APIs (Application Programming Interface) that will be adopted by some of the biggest social sites around. (more…)

Social network ad targeting

Posted by Michael Bloch in web marketing (Wednesday September 19, 2007 )

The holy grail of advertising on social networks may be a step closer to being achieved. MySpace has announced it can now tailor ads based on the information on members profiles. (more…)

Add a visitor map

Posted by Michael Bloch in web development (Thursday September 6, 2007 )

While it increase your sales? Probably not. Will it help you win friends and influence people?.. hrm.. unlikely. Still, putting a map on your site where visitors can easily add their location, photo and a message is a nice little interactive novelty that can help you connect a little more with them. Here’s a widget that takes under a minute to configure. (more…)

The shocking truth

Posted by Michael Bloch in web marketing (Sunday August 12, 2007 )

…when used as a phrase in marketing material usually turns out to be not so shocking. In fact, you could just about bet the farm that the only shocking thing is the quality of the junky info product being touted. (more…)

Ads in video – done right

Posted by Michael Bloch in web marketing (Tuesday July 3, 2007 )

Advertising in online videos such as those posted to YouTube, MySpace etc has been somewhat of a holy grail for marketers, but it looks like Google(?) has nailed it. (more…)

Social network shakeup?

Posted by Michael Bloch in online world (Sunday July 1, 2007 )

Social network users aren’t the most loyal bunch of folks according to a recent survey, including MySpace members. This has ramifications for marketers – particularly those targeting specific teen/young adult groups. (more…)

R U a twit-ter?

Posted by Michael Bloch in web marketing (Tuesday June 5, 2007 )

Twitter isn’t the sort of service that would usually really grab me – but it’s hugely popular. Something I’ve learned over the years is that just because I don’t “get” something, it doesn’t mean that I shouldn’t keep tabs on it. (more…)

Content reproduction challenges

Posted by Michael Bloch in web marketing (Thursday May 10, 2007 )

Increasing numbers of content creators showcasing their wares on social networks and distribution platforms are finding that fame on YouTube or similar doesn’t necessarily equate to cash in their pockets. (more…)

Revenue option – banner networks

Posted by Michael Bloch in web marketing (Sunday March 25, 2007 )

Contextual advertising such as Google AdSense has taken much of the limelight for affiliates and publishers as a revenue generating option in recent years; but there are other avenues to consider. (more…)