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Relevant landing pages boost conversions

Posted by Michael Bloch in web marketing (Wednesday December 2, 2009 )

A new survey has found that many retailers are not using targeted landing pages linked in with their search ads. (more…)


Survey – Black Friday spending well up

Posted by Michael Bloch in ecommerce (Tuesday December 1, 2009 )

It’s a weird name for such an important day in ecommerce and commerce generally. Anyway, the good news is Black Friday (November 27) generated big bucks for online merchants. (more…)


Long tail searches gain

Posted by Michael Bloch in web marketing (Sunday November 29, 2009 )

Internet users appear to be using more keywords in their search queries – and its a continuing trend according to statistics gathered over the past couple of years. (more…)


Holiday ecommerce update

Posted by Michael Bloch in ecommerce (Friday November 27, 2009 )

comScore’s 2009 holiday season forecast predicts online retail spending for the November – December period will reach USD $28.8 billion, representing a 3 percent gain versus year ago. (more…)


Search engine marketer salary survey

Posted by Michael Bloch in web marketing (Wednesday November 25, 2009 )

A recent survey reveals the salaries of search engine marketers at various levels. It seems it’s still a good game to be involved in. (more…)


Murdoch and Bing alliance?

Posted by Michael Bloch in online world (Tuesday November 24, 2009 )

Rupert Murdoch’s sabre rattling over Google has increased – it’s been reported that he’s in talks with Microsoft to give them the rights to index News Corp content; while banning Google from the same. (more…)


Survey : coupons boost email opens

Posted by Michael Bloch in web marketing (Saturday November 21, 2009 )

A survey by Experian has found that 80% of online coupon email campaigns scored higher transaction-to-click rates and transaction rates than the non-coupon campaigns. (more…)


Survey : online fraud 2009

Posted by Michael Bloch in online world (Friday November 20, 2009 )

According to an annual CyberSource Corp. survey, Ecommerce merchants feel they are winning the ongoing battle against online fraud. (more…)


Search – Google, Bing win; Yahoo loses

Posted by Michael Bloch in web marketing (Thursday November 19, 2009 )

comScore yesterday released its analysis of the U.S. search marketplace for October. There’s more joy for Google as usual and also for Bing, but Yahoo’s fortunes in the search area continue to fade. (more…)


Page load speed and Google rankings

Posted by Michael Bloch in web marketing (Wednesday November 18, 2009 )

The widespread adoption of broadband should have brought us all blistering page load times. But some designers and programmers decided to suck up that extra bandwidth with complex pages that really don’t need to be. This bit of news might have them reconsidering. (more…)