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Inbound marketing trumps outbound

Posted by Michael Bloch in web marketing (Saturday May 1, 2010 )

Inbound marketing strategies are proving to be more effective and cheaper than outbound marketing, according to the “State of Inbound Marketing Report” (more…)


“Click here” call to actions still crucial

Posted by Michael Bloch in web marketing (Thursday April 29, 2010 )

With underlined hyperlinks not really fashionable these days, some people still need to be told to “click here” in certain circumstances, or the equivalent. (more…)


Google publishes user data request stats

Posted by Michael Bloch in online world (Tuesday April 27, 2010 )

Tinfoil hats firmly on – Google has published some statistics on government requests for user information and also content removal requests from various government agencies. (more…)


Apple’s leak marketing continues?

Posted by Michael Bloch in web marketing (Monday April 26, 2010 )

We’ve seen a couple of great examples of Apple’s leak marketing in the last week.. or were they? (more…)


What’s “great service” online?

Posted by Michael Bloch in ecommerce (Sunday April 25, 2010 )

People are still watching their dollars, but that doesn’t mean to say they won’t pay more for great service. (more…)


Cautious shoppers respond to trust seals

Posted by Michael Bloch in ecommerce (Saturday April 24, 2010 )

McAfee recently analyzed the online shopping behavior of more than 163 million visitors and the millions of purchases they made over a two year period with some interesting results in relation to trust seals. (more…)


More to shop online for Mothers Day

Posted by Michael Bloch in ecommerce (Thursday April 22, 2010 )

According to a recent survey, a healthy chunk of people plan to purchase their Mother’s Day gifts and Father’s Day gifts online this year. (more…)


Schools selling online ad space

Posted by Michael Bloch in web marketing (Wednesday April 21, 2010 )

Don’t be surprised if banner ads start appearing on your child’s school’s web site soon. (more…)


Google Caffeine rolling out?

Posted by Michael Bloch in web marketing (Tuesday April 20, 2010 )

Have you noticed your site bouncing around in Google’s search engine results lately? You might be seeing Google Caffeine. (more…)


Profiting from expired gift cards

Posted by Michael Bloch in ecommerce (Monday April 19, 2010 )

A new service where consumers can cash in their gift cards reveals some very interesting (and potentially profitable) data for online merchants still considering whether to offer gift cards or gift certificates – and a little inspiration as a side point. (more…)