A recent survey of marketers gives some insight into what’s working for them, what isn’t and what forms of advertising are being under-utilized. (more…)
Online advertising survey report
Using popups – survey results
A recent survey has found what most of us already know – people don’t particularly like popups; also commonly known these days in the industry as hover ads. In my experience, there are some exceptions though. (more…)
Cyber Monday emails MIA
It seems that last Monday, Cyber Monday, the “official” kick-off to the online holiday shopping season saw a huge chunk of email marketing campaigns disappear into a black hole. (more…)
The world’s leanest home page?
Google is well known for their minimalist home page and it recently became even leaner. (more…)
The online Jekyll and Hyde
It will probably come as no surprise to many online merchants that consumers feel more confident in lashing out at a company due to the anonymity the Internet provides. (more…)
Relevant landing pages boost conversions
A new survey has found that many retailers are not using targeted landing pages linked in with their search ads. (more…)
Survey – Black Friday spending well up
It’s a weird name for such an important day in ecommerce and commerce generally. Anyway, the good news is Black Friday (November 27) generated big bucks for online merchants. (more…)
Long tail searches gain
Internet users appear to be using more keywords in their search queries – and its a continuing trend according to statistics gathered over the past couple of years. (more…)
Holiday ecommerce update
comScore’s 2009 holiday season forecast predicts online retail spending for the November – December period will reach USD $28.8 billion, representing a 3 percent gain versus year ago. (more…)
Search engine marketer salary survey
A recent survey reveals the salaries of search engine marketers at various levels. It seems it’s still a good game to be involved in. (more…)
