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Affiliates need full strength reporting

Posted by Michael Bloch in web marketing (Saturday January 16, 2010 )

I was approached to join an affiliate program today and everything looked good until I logged in. The statistics area was “under development”. (more…)


Google may pull out of China

Posted by Michael Bloch in online world (Wednesday January 13, 2010 )

This isn’t just a rumor. Google has had enough of the constraints placed upon it by the Chinese government and will cease filtering results, knowing full well this may be the end of Google.cn. (more…)


A survey no-no

Posted by Michael Bloch in web marketing (Sunday January 10, 2010 )

If you’re requesting customers to participate in a survey; be sure the request at least appears to comes from you. (more…)


Survey: natural vs. PPC search

Posted by Michael Bloch in web marketing (Saturday January 9, 2010 )

Some interesting results on a survey carried out with ten big box retailers regarding their spend on PPC keywords and resulting traffic vs. traffic from free listings; i.e. natural or organic search. (more…)


USA online population stagnates

Posted by Michael Bloch in ecommerce (Thursday January 7, 2010 )

A recent survey indicates that the American online population seems to have remained static in terms of percentages. Time to tackle the final frontier of local holdouts – the 65+ age group. (more…)


M-commerce & cart abandonment

Posted by Michael Bloch in ecommerce (Wednesday January 6, 2010 )

2010 will be the year for M-Commerce – ecommerce via smartphones and other handheld devices. After years of it being the Next Big Thing; it finally is. However, this poses some challenges for online merchants. (more…)


Ecommerce a top performer

Posted by Michael Bloch in ecommerce (Monday January 4, 2010 )

If you’re involved with ecommerce, you are part of one of the best performing industries in the past decade. That knowledge and a few bucks will get you a cup of coffee ;). (more…)


Customer complaints & merchant excuses

Posted by Michael Bloch in ecommerce (Thursday December 31, 2009 )

The silly season is often followed by the complaints season. While some customers will whinge and exaggerate for the sake of it or in order to try and squeeze something out of a merchant they aren’t entitled to, others have valid complaints that need to be dealt with very carefully. (more…)


Beta and premium online services

Posted by Michael Bloch in ecommerce (Wednesday December 30, 2009 )

The word “Beta” comes from the second letter of the Greek alphabet and directly translates to mean “full of bugs”. Well, that’s actually not true, but you would sometimes think it’s the case. (more…)


Online advertising – the big CPM earners

Posted by Michael Bloch in web marketing (Tuesday December 29, 2009 )

If you’re only getting a few bucks per thousand impressions for advertising on your site, these figures will certainly make you drool – or if you’re an advertiser, make you cringe. (more…)