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The power of brands

Posted by Michael Bloch in online world (Wednesday February 3, 2010 )

I have a policy – to never participate in unsolicited telephone surveys. Usually all they have to do is say “survey” and I politely say “no thanks” and hang up before they can respond.

I broke this rule recently without even realizing it; purely because of the company involved. Or was it that company? (more…)


Touchy spam filters

Posted by Michael Bloch in web marketing (Tuesday February 2, 2010 )

It’s quite amazing what will trigger some spam filters and send your communication to email hell. (more…)


Company news web pages

Posted by Michael Bloch in web development (Sunday January 31, 2010 )

Many online merchants have company news pages, but sometimes they can work against a business rather than for it. (more…)


Apple iPad – no Flash support

Posted by Michael Bloch in online world (Friday January 29, 2010 )

I thought my last post somewhat relating to the Apple iPad would be the only one for the week as new gadgets aren’t my core interest, but this issue is pretty important. (more…)


Not about the Apple iPad

Posted by Michael Bloch in web marketing (Thursday January 28, 2010 )

The Apple buzz machine has excelled once again. If any other company had released the iPad, would the coverage have been the same? (more…)


Great Australian Internet Blackout

Posted by Michael Bloch in online world (Tuesday January 26, 2010 )

The Great Australian Internet Blackout is currently under way – a protest against looming censorship of what comes down the tubes of the Interwebs in the Land Down Under. (more…)


Getting more from Twitter & Facebook

Posted by Michael Bloch in web marketing (Sunday January 24, 2010 )

Twitter and Facebook can be great for boosting your online sales; but many merchants use it for sales messages only and often defeating themselves in the process. (more…)


30,000 Adwords advertisers terminated

Posted by Michael Bloch in web marketing (Saturday January 23, 2010 )

According to an estimate from AdGooroo, more than 30,000 advertisers were permanently suspended from the Google AdWords system last December. (more…)


Google getting smarter on synonyms

Posted by Michael Bloch in online world (Thursday January 21, 2010 )

Getting machines to understand the nuances of the English language is a big challenge, particularly when it comes to search engines – but it’s one that Google is rapidly overcoming with features such as it’s synonym system. (more…)


Turning time burglars into assets

Posted by Michael Bloch in web marketing (Sunday January 17, 2010 )

Have you ever had an ongoing debate with a customer or peer via email that’s sucked up a lot of your time? Often that time is wasted. Here’s how to turn it into something more constructive and possibly profitable. (more…)