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Been offered free articles?

Posted by Michael Bloch in web development (Thursday October 21, 2010 )

Some online retailers are finally getting the idea that providing free, original articles to other sites is a great way to get free coverage and to boost search engine rankings. For the site owner receiving the articles, it can provide more value and bring in more search engine traffic. But the quality of these articles is often lacking and their origins questionable. (more…)


Customer experience survey results

Posted by Michael Bloch in ecommerce (Wednesday October 20, 2010 )

A recent survey has found customer experience doesn’t just contribute significantly to where consumers choose to spend their cash, but also how much of it they will part with. (more…)


Email from & subject line relevancy

Posted by Michael Bloch in web marketing (Monday October 18, 2010 )

From and subject line relevancy isn’t just important for email marketing, but for standard email communications too. (more…)


Quoting anonymous sources

Posted by Michael Bloch in online world (Sunday October 17, 2010 )

You have a scoop and the source is trustworthy. The problem is he/she doesn’t want to be identified. You’re itching to post a blog or article – how do you handle it? (more…)


Bing likes Facebook (& vice-versa)

Posted by Michael Bloch in online world (Saturday October 16, 2010 )

Facebook announced Wednesday it was partnering with Bing to display Facebook users’ friends recommendations to online search. (more…)


Link exchange scams

Posted by Michael Bloch in web marketing (Thursday October 14, 2010 )

Time for another warning about link exchange scams. I was reminded after a run of particularly silly solicitations I’ve received, all using the same sort of approach. (more…)


SEO – “But X merchant does it!”

Posted by Michael Bloch in web marketing (Tuesday October 12, 2010 )

Occasionally you might see a competitor employing some shady search engine optimization tactics to get a higher ranking. It’s tempting to fight fire with fire. (more…)


Extended Alexa features

Posted by Michael Bloch in online world (Monday October 11, 2010 )

Alexa used to be all the rage among web site owners and many spent a lot of time trying to increase their “TrafficRank”. It was also a tool used by many web site buyers to gauge the popularity of a site they were interested in. (more…)


App vs. mobile compatible web site

Posted by Michael Bloch in web development (Sunday October 10, 2010 )

I’ve been often asked about iPhone apps lately, which is curious given I’m not a programmer. There’s certainly a lot of interest in getting on the app bandwagon. However, many people confuse iPhone apps with an iPhone compatible mobile site; and they are also overlooking another very important player – Google Android. (more…)


Weaker U.S currency & online shopping

Posted by Michael Bloch in ecommerce (Saturday October 9, 2010 )

As an Australian who derives a appreciable chunk of his income in U.S. dollars, the last few months have been pretty grim. However, many Australians are taking advantage of the situation of the weaker greenback and increasingly buying items from U.S. based online merchants due to a a more favorable currency exchange – for them anyway. (more…)