Kevin Weil, the Analytics Lead at Twitter, has revealed some interesting stats about Twitter activity. (more…)
Over 50 million tweets served - a day
Facebook eclipses Yahoo traffic
Facebook has blasted past Yahoo as the number two most popular site in the USA. (more…)
Boosting online survey response rates
In a world where folks are getting suspect of clicking on links in emails; merchants sending out survey requests can have a bit of an uphill battle; particularly when they utilize third party survey services. (more…)
Trust, marketing & the rule of 5
When it comes to product recommendations, people don’t trust their friends and peers so much any more as in this day and age, a friend is very different to even just a decade ago and our network of peers is bigger than ever. (more…)
World’s worst phishing attempt?
I have a love/hate relationship with spam and phishing emails. It’s usually the latter but sometimes an attempt by a phisher is so pathetic, it makes me laugh. Like this one I received today. (more…)
Email - getting the message right
A pre-sales conversation via email can be particularly challenging as there’s so many additional threats relating to mixing up the message and confusing a potential target. (more…)
Facebook, Twitter, Blogging & Youth
Blogging isn’t such a popular activity with teenagers and young adults nowadays and Twitter even less so according to a recent survey. (more…)
Neuromarketing research continues
Back in 2008, I wrote about an emerging technique called neurologically optimal advertising. 2 years later, it’s still being developed and is now more widely known as neuromarketing. (more…)
The power of brands
I have a policy - to never participate in unsolicited telephone surveys. Usually all they have to do is say “survey” and I politely say “no thanks” and hang up before they can respond.
I broke this rule recently without even realizing it; purely because of the company involved. Or was it that company? (more…)
Touchy spam filters
It’s quite amazing what will trigger some spam filters and send your communication to email hell. (more…)
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