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Treading carefully

Posted by Michael Bloch in online world (Monday October 26, 2009 )

User generated content, be it in the form of comments, forum posts, profiles, article contributions or otherwise, can really enrich a site.. and cause their share of headaches too. (more…)


Toilet roll style sales page record

Posted by Michael Bloch in web marketing (Saturday October 24, 2009 )

I believe I’ve just seen the longest “toilet roll” style sales letter page ever.

From the top of the sales page to the first call to action was an incredible 37 screens long. (more…)


2009 holiday online shopping survey

Posted by Michael Bloch in ecommerce (Friday October 23, 2009 )

With the silly.. er.. holiday shopping season approaching, merchants increasingly turn their thoughts to grabbing a slice of the action. (more…)


The half million dollar banner ad

Posted by Michael Bloch in online world (Thursday October 22, 2009 )

Imagine you owned Twitter. How much would someone have to offer you to have a banner ad for their business displayed across the Twitter network for just 24 hours? Does half a million bucks sit ok with you? (more…)


Monetizing your Twitter stream

Posted by Michael Bloch in web marketing (Tuesday October 20, 2009 )

Want to generate some cash from your Twitter account? This might be a goer- a new ad network for Twitter publishers that has already attracted some big names. (more…)


The most expensive keywords

Posted by Michael Bloch in web marketing (Saturday October 17, 2009 )

A recent report from AdGooroo highlights some of the most expensive (or highest paying - depends on which end you’re working) keywords around. (more…)


The death of PageRank?

Posted by Michael Bloch in web marketing (Friday October 16, 2009 )

The PageRank feature in Google Webmaster tools was recently removed. It seems that Google wants webmasters focusing more on other issues rather than being fixated on PageRank scores. Whether it will be removed from the Google toolbar and when is unknown. (more…)


Who are you?

Posted by Michael Bloch in web marketing (Monday October 12, 2009 )

I really want to know.

(Apologies to Pete Townshend.)

Actually, the thing is I may not really, really want to know. I may not bother to open an email with a vague “from” and/or subject line; or accept a invitation from someone I don’t recognize. (more…)


Search engine wars - October update

Posted by Michael Bloch in web marketing (Friday October 9, 2009 )

Is the honeymoon over for Bing? I feel it’s a little early to be making those sorts of predictions - although some already are - but Bing has lost some market share this month after a promising upwards trend in previous months. (more…)


Herd behavior and scarcity

Posted by Michael Bloch in web marketing (Thursday October 8, 2009 )

Most of us like to think we’re individuals and not sheep, but the herd mentality runs deep, often operating on a subconscious level. (more…)



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