User generated content, be it in the form of comments, forum posts, profiles, article contributions or otherwise, can really enrich a site.. and cause their share of headaches too. (more…)
Treading carefully
Toilet roll style sales page record
I believe I’ve just seen the longest “toilet roll” style sales letter page ever.
From the top of the sales page to the first call to action was an incredible 37 screens long. (more…)
2009 holiday online shopping survey
With the silly.. er.. holiday shopping season approaching, merchants increasingly turn their thoughts to grabbing a slice of the action. (more…)
The half million dollar banner ad
Imagine you owned Twitter. How much would someone have to offer you to have a banner ad for their business displayed across the Twitter network for just 24 hours? Does half a million bucks sit ok with you? (more…)
Monetizing your Twitter stream
Want to generate some cash from your Twitter account? This might be a goer- a new ad network for Twitter publishers that has already attracted some big names. (more…)
The most expensive keywords
A recent report from AdGooroo highlights some of the most expensive (or highest paying - depends on which end you’re working) keywords around. (more…)
The death of PageRank?
The PageRank feature in Google Webmaster tools was recently removed. It seems that Google wants webmasters focusing more on other issues rather than being fixated on PageRank scores. Whether it will be removed from the Google toolbar and when is unknown. (more…)
Who are you?
I really want to know.
(Apologies to Pete Townshend.)
Actually, the thing is I may not really, really want to know. I may not bother to open an email with a vague “from” and/or subject line; or accept a invitation from someone I don’t recognize. (more…)
Search engine wars - October update
Is the honeymoon over for Bing? I feel it’s a little early to be making those sorts of predictions - although some already are - but Bing has lost some market share this month after a promising upwards trend in previous months. (more…)
Herd behavior and scarcity
Most of us like to think we’re individuals and not sheep, but the herd mentality runs deep, often operating on a subconscious level. (more…)
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