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Communicating during downtime

Posted by Michael Bloch in online world (Thursday February 25, 2010 )

As a web site owner, there’s nothing worse than your site or an essential service like a shopping cart or email application being down and the service provider isn’t communicating. (more…)


“Easy pay” web publishing model

Posted by Michael Bloch in ecommerce (Wednesday February 24, 2010 )

Monetizing online content is never easy if you’re looking for big bucks. Many big name newspapers are considering paid access models and now the IAB board of directors chairman is suggesting a broader implementation of paid content. (more…)


Over 50 million tweets served – a day

Posted by Michael Bloch in online world (Tuesday February 23, 2010 )

Kevin Weil, the Analytics Lead at Twitter, has revealed some interesting stats about Twitter activity. (more…)


Facebook eclipses Yahoo traffic

Posted by Michael Bloch in online world (Saturday February 20, 2010 )

Facebook has blasted past Yahoo as the number two most popular site in the USA. (more…)


Boosting online survey response rates

Posted by Michael Bloch in web marketing (Tuesday February 16, 2010 )

In a world where folks are getting suspect of clicking on links in emails; merchants sending out survey requests can have a bit of an uphill battle; particularly when they utilize third party survey services. (more…)


Trust, marketing & the rule of 5

Posted by Michael Bloch in web marketing (Saturday February 13, 2010 )

When it comes to product recommendations, people don’t trust their friends and peers so much any more as in this day and age, a friend is very different to even just a decade ago and our network of peers is bigger than ever. (more…)


World’s worst phishing attempt?

Posted by Michael Bloch in ecommerce (Tuesday February 9, 2010 )

I have a love/hate relationship with spam and phishing emails. It’s usually the latter but sometimes an attempt by a phisher is so pathetic, it makes me laugh. Like this one I received today. (more…)


Email – getting the message right

Posted by Michael Bloch in web marketing (Sunday February 7, 2010 )

A pre-sales conversation via email can be particularly challenging as there’s so many additional threats relating to mixing up the message and confusing a potential target. (more…)


Facebook, Twitter, Blogging & Youth

Posted by Michael Bloch in online world (Saturday February 6, 2010 )

Blogging isn’t such a popular activity with teenagers and young adults nowadays and Twitter even less so according to a recent survey. (more…)


Neuromarketing research continues

Posted by Michael Bloch in web marketing (Thursday February 4, 2010 )

Back in 2008, I wrote about an emerging technique called neurologically optimal advertising. 2 years later, it’s still being developed and is now more widely known as neuromarketing. (more…)