Friction on landing pages and particularly lead capture pages, can have an incredibly negative effect on conversions. So what is friction? (more…)

I read a headline and snippet on the ABC this morning and initially thought an Australian politician’s web site had been hacked. It wasn’t and just goes to show how out of touch some of our politicians are about the nature of the Internet. (more…)

While angering your social network following by disregarding them isn’t a wise idea, next time some idiot emails with you unduly harsh criticism or general whacko comments, ignore them totally. Here’s why. (more…)

Having a Facebook or Twitter presence can really lift the profile of your business – but sometimes for all the wrong reasons as Nestle is currently discovering. Their Facebook “fan” page is currently a company’s worst public relations nightmare and serves as a caution for us all. (more…)

It appears that the Google Analytics team will soon be releasing a browser plug-in that will allow people to opt-out of being tracked by the web analytics application. (more…)

Reading this from work or at home on a company computer? Here’s something to keep in mind. (more…)

Merchants are continuing to lose a considerable amount of their overall revenue to online fraud according a recent survey. (more…)

A survey of 1,504 online US adults has found social media users are more likely to buy from merchants after they become fans or followers. (more…)

A rumor in the SEO world circulating for many years is that 301 redirects cause a loss of PageRank on Google. Here’s the official word on that from Google Engineer, Matt Cutts… well, sort of. (more…)

Do you have trouble getting paid by some of your clients? You may want to consider an idea in use by Australia’s postal service. (more…)