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Video – less bling = more kaching

Posted by Michael Bloch in web marketing (Thursday May 6, 2010 )

We’re used to sitting through the opening credits of a show. We do so as we’re going to be rewarded with a half hour or whatever of entertainment (minus ads of course). With many videos used to promote a product, they are far shorter and waste too much time before getting to the real information. (more…)


Browser market share statistics

Posted by Michael Bloch in online world (Wednesday May 5, 2010 )

Internet Explorer is continuing to lose market share. How long before it will be lumped into the the “other browser” category? That probably won’t happen, but Microsoft has a lot of work to do in order to win back hearts and minds. (more…)


Death by PowerPoint

Posted by Michael Bloch in web marketing (Tuesday May 4, 2010 )

When I left the suit and tie behind, I swore I would never look at another PowerPoint presentation again. I have. And I still hate them.

Powerpoint makes us stupid. They aren’t my own words, but those of a US Army General. (more…)


Apple’s Flash Bash ‘n Trash

Posted by Michael Bloch in web development (Monday May 3, 2010 )

Apple and Adobe are certainly not on the best of terms at the moment; particularly after Steve Jobs’ open letter published a few days ago entitled “Thoughts on Flash”. (more…)


Buying wholesale from China

Posted by Michael Bloch in ecommerce (Sunday May 2, 2010 )

I continually get emails from Chinese companies offering products at dirt cheap prices – if I buy huge quantities. If you’re an online retailer looking to buy small quantities of items from China, and to be assured of delivery, this service may be of interest to you. (more…)


Inbound marketing trumps outbound

Posted by Michael Bloch in web marketing (Saturday May 1, 2010 )

Inbound marketing strategies are proving to be more effective and cheaper than outbound marketing, according to the “State of Inbound Marketing Report” (more…)


“Click here” call to actions still crucial

Posted by Michael Bloch in web marketing (Thursday April 29, 2010 )

With underlined hyperlinks not really fashionable these days, some people still need to be told to “click here” in certain circumstances, or the equivalent. (more…)


Google publishes user data request stats

Posted by Michael Bloch in online world (Tuesday April 27, 2010 )

Tinfoil hats firmly on – Google has published some statistics on government requests for user information and also content removal requests from various government agencies. (more…)


Apple’s leak marketing continues?

Posted by Michael Bloch in web marketing (Monday April 26, 2010 )

We’ve seen a couple of great examples of Apple’s leak marketing in the last week.. or were they? (more…)


What’s “great service” online?

Posted by Michael Bloch in ecommerce (Sunday April 25, 2010 )

People are still watching their dollars, but that doesn’t mean to say they won’t pay more for great service. (more…)