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Twitter launches one-click follow button

Posted by Michael Bloch in web marketing (Saturday June 4, 2011 )

Twitter has now made it easier to follow another Twitter user with the launch of a one click follow feature for web sites. (more…)


Google’s +1 button launched for websites

Posted by Michael Bloch in web marketing (Thursday June 2, 2011 )

Google’s answer to Facebook’s “like” button has been released for web sites, called the +1 button – and it’s probably an important one to add to your site. (more…)


Cause marketing – which to choose?

Posted by Michael Bloch in web marketing (Sunday May 29, 2011 )

A crucial aspect in the success of cause marketing is the cause you choose to support. (more…)


Online shopping is a game

Posted by Michael Bloch in ecommerce (Thursday May 26, 2011 )

Thanks to the Internet, the mindset of shoppers is rapidly changing – purchasing goods and services online is becoming more of a game and coupons play an important part. (more…)


Newspaper coverage and website traffic

Posted by Michael Bloch in web marketing (Saturday May 21, 2011 )

A request to be interviewed by a major newspaper can be an exciting time; but the resulting coverage may not match expectations in relation to web site traffic. Here’s a few reasons why. (more…)


Facebook send button feature

Posted by Michael Bloch in online world (Sunday May 8, 2011 )

Just over a week ago, Facebook launched a new feature site owners can integrate into their content – the send button; to complement (rather than replace) the “like” button. (more…)


Instant preview for Adwords ads

Posted by Michael Bloch in web marketing (Thursday April 28, 2011 )

It was launched in the U.S. a couple of days ago, but I only just noticed it – Google has rolled out its instant preview feature for Adwords listings. (more…)


Rise of the search engine machines

Posted by Michael Bloch in online world (Saturday April 23, 2011 )

Imagine a search engine algorithm that refined itself without much in the way of human intervention. I kept having flashes of 800 series cyborgs as I read about this :). (more…)


Google Offers Daily Deals

Posted by Michael Bloch in online world (Friday April 22, 2011 )

If you can’t buy ’em.. build something similar. That’s what Google has done in order to enter the daily deals space. (more…)


Subscription confirmation reminders

Posted by Michael Bloch in web marketing (Tuesday April 19, 2011 )

Usually once someone signs up for a double opt in list, they’ll get one email requesting confirmation and that’s it. That may not be enough. (more…)