Women are responsible for 85% of all brand purchases, 92% of vacation purchases, 93% of food purchases and control $7 billion in annual spending. If you’re an online merchant, ignore them at your peril. (more…)

comScore, Inc. recently launched its Ad Metrix Creative Summary report, providing statistics on size, formats, and types of display ads being used by advertisers on publisher sites. (more…)

A lot of merchants in the online scene maintain a LinkedIn profile; but don’t seem to get what “networking” means. (more…)

An interesting and (in my opinion) useful feature I came across the other day was a form with an audio help feature. (more…)

I had no idea how many soccer fans there were out there until this darned 2010 FIFA World Cup. Apologies in advance to any soccer fans out there – but enough already :). (more…)

I remember my first computer teacher relaying this very important piece of wisdom. “There are two types of computer users – those who have lost their data and those about to.” (more…)

It seems the old KISS principle certainly applies when aiming to get articles shared via Facebook. (more…)

Are you including links to your social network profiles in your email newsletters and marketing campaigns? If not, perhaps you should be. (more…)

There is no love lost between Google and some newspapers. Rupert Murdoch’s decision to ban Google from indexing content shows the level of contempt some in the industry have towards the Mighty G. But Google might have a solution to keep everyone (well some) happy. (more…)

If you had a killer tactic that generated bundles of search engine traffic, would you sell it to others? Maybe, but only if it satisfied one of two criteria. (more…)