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Bloggers Are Not Journalists

Posted by Michael Bloch in online world (Sunday December 11, 2011 )

I’ve been blogging since before the term was invented. I’ve never considered myself a journalist, but many bloggers see themselves that way. It could be a dangerous mindset. (more…)


Yet Another Xmas Sale Email

Posted by Michael Bloch in web marketing (Friday December 9, 2011 )

I’ve just deleted what feels to be the eleventy gazillionth Christmas sale email and I think if Santa was standing in front of me right now, I would feel compelled to shoot him. (more…)


A Good Buddy Of Mine

Posted by Michael Bloch in web marketing (Tuesday December 6, 2011 )

The schmaltz of the affiliate marketing and “make money online” world sometimes gets to me. (more…)


Google Publishing Algorithm Changes

Posted by Michael Bloch in web marketing (Saturday December 3, 2011 )

Each year, Google makes around 500 tweaks to its search ranking algorithm – and now the company is going to be telling us more about those changes; and more often. (more…)


$#$#ing Infographics

Posted by Michael Bloch in web development (Friday December 2, 2011 )

I swear, if I stumble across another infographic today, I’ll be cleaning barf off my notebook screen. (more…)


Black Friday, Cyber Monday Break Records

Posted by Michael Bloch in ecommerce (Wednesday November 30, 2011 )

Black Friday and Cyber Monday online sales both broke records this year – and the latter had the additional highlight of no-one being maced. (more…)


Avoid Pepper Spray, Shop Online

Posted by Michael Bloch in ecommerce (Sunday November 27, 2011 )

Now there’s another good reason for consumers to shop online – for their physical safety. (more…)


While Stocks Last

Posted by Michael Bloch in ecommerce (Thursday November 24, 2011 )

The old “while stocks last”, “limited numbers available” and “offer must end soon” aren’t just marketing spin – they make for good butt covering in case a special is too popular – and that does happen. (more…)


Buy One, Give One Away

Posted by Michael Bloch in web marketing (Saturday November 19, 2011 )

If you have a product that might also be useful in developing countries, consider a “buy one, give one away” campaign. Aside from the warm and fuzzy aspect, it may boost sales, generate a bit of buzz and even help your search engine rankings. (more…)


AU Retailer Complaint Backfires

Posted by Michael Bloch in ecommerce (Thursday November 17, 2011 )

The Australian ecommerce scene is going from strength to strength and according to an Aussie online merchant, some of it is due to a couple of local major bricks and mortar retailers complaining about Internet purchasing. (more…)