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One Spam Complaint Zaps Email Newsletter

Posted by Michael Bloch in web marketing (Wednesday February 22, 2012 )

This is scary. It seems one subscriber to a newsletter complained to the sender’s mailing list service provider; claiming it was spam – and the sender’s account was suspended. (more…)


Email Marketing Epic Fail

Posted by Michael Bloch in web marketing (Tuesday February 21, 2012 )

An Australian company’s recent email marketing campaign provided some very important lessons – among them, possibly how a suitably equipped victim of spam who has had enough of unsolicited email could retaliate. (more…)


Lightbox Effect And Subscription Popups

Posted by Michael Bloch in web marketing (Sunday February 19, 2012 )

Using subscription popups to build your list, promote a product or ebook can work very, very well – but when it comes to using a lightbox effect for the popup, I’m not so sure. (more…)


Pay With A Tweet

Posted by Michael Bloch in web marketing (Friday February 17, 2012 )

Instead of giving away white papers, ebooks and such; consider getting folks to pay – not with cash, but with a tweet on Twitter or post on Facebook. (more…)


Add ‘Posts’ To Your Google Places Page

Posted by Michael Bloch in web marketing (Wednesday February 15, 2012 )

The ability to publish tweet-length posts to your Google Places company page is a feature that was right in front of my eyes, but I never tweaked to it. If you haven’t either, here’s what it’s about. (more…)


Pinterest Pushing Traffic

Posted by Michael Bloch in web marketing (Wednesday February 8, 2012 )

Pinterest is increasingly looking like a social network the online marketing crowd and merchants just can’t afford to ignore. (more…)


Tablet And Ebook Reader Uptake Explodes

Posted by Michael Bloch in ecommerce (Tuesday January 24, 2012 )

While I’m still holding off on buying a tablet computer, millions of others have acquired one in recent months. (more…)


Google’s “Page Layout Penalty” Algo Tweak

Posted by Michael Bloch in web marketing (Saturday January 21, 2012 )

Google is starting to whack more web sites that have too many ads above the fold (ATF). (more…)


Congratulatory Comment Link Spam

Posted by Michael Bloch in web development (Thursday January 19, 2012 )

Most blog owners would appreciate positive comments about their posts. However, sometimes these glowing glumps of text are nothing more than link spam. (more…)


How To Create A Google-Friendly Site Blackout

Posted by Michael Bloch in web development (Tuesday January 17, 2012 )

The looming “blackout” of the English version of Wikipedia has been big news and other webmasters have expressed a desire to follow suit. But how do you hobble your entire site for a day or so and make a statement to all who visit your site during that time without putting your Google rankings at risk? (more…)