Google’s Suggest function is quite handy, but can also help scare off potential customers. It’s another reason online merchants need to observe ethical business practices and monitor their online reputation closely. (more…)

Online retailers and forecasters are somewhat optimistic about holiday sales this year. (more…)

I’m not a fan of social games like Farmville and such, but a lot of folks are into them in a big way. Soon online retailers will be able to tap into this demographic by offering bonus virtual goods with purchases and other consumer actions. (more…)

You can have the best web site in the world, the slickest shopping cart and a great marketing team – but if your call center isn’t up to scratch, it’s going to cost you big time. (more…)

According to a recent survey, 41% of Americans purchased a product in the past year because it was associated with a social or environmental cause. Cause marketing can be a very powerful tool if used correctly. (more…)

It’s certainly not a sky is falling result for Google, however, it does point to the Yahoo! and Bing search alliance starting to pay dividends. (more…)

I’m guilty of using particular buzz words in press-release type blurbs and it seems I’m not alone. It appears certain words appear regularly in press releases. (more…)

Are you retargeting folks who abandon shopping cart sessions with a follow up email? If not, the chances are good your competitors might be over the next year. (more…)

Whether it’s on page or email marketing, people need to be told repeatedly what to do according to the results of an email marketing survey. (more…)

One of the old and somewhat tired strategies for increasing your site traffic and (sometimes) your search engine rankings is leaving comments on blogs. If you’re going to do it, at least make the comment useful. (more…)