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Marketing tips and wisdom

Posted by Michael Bloch in web marketing (Thursday January 19, 2006 )

Each year for the last 4 years, Marketing Sherpa has published a wonderful freebie called “Marketing Wisdom”. It contains over 100 case studies contributed by marketers and ad agencies, (more…)


RSS Feed Autodiscovery

Posted by Michael Bloch in web development (Wednesday January 18, 2006 )

A very useful tip – several browsers, such as FireFox and IE7 can automatically locate your RSS feed if you add the following line of code to your pages (more…)


Million dollar home page woes

Posted by Michael Bloch in web marketing (Tuesday January 17, 2006 )

Regardless of some of the criticism I’ve read, I greatly admire Alex Tew, the brains behind the concept of the Million Dollar Homepage. I think even people in outer Timbuktu have probably heard of this site by now, but in case you haven’t, (more…)


New article – Pay Per Call guide

Posted by Michael Bloch in web marketing (Saturday January 14, 2006 )

According to the Kelsey Group, many small businesses would prefer a phone call than a click in a performance-based advertising model and verbal discussions with a prospective client are 45% (more…)


Email woes in the workplace

Posted by Michael Bloch in online world (Friday January 13, 2006 )

Email is such a convenient and efficient communications medium… well, isn’t it?

Not so, according to the results of a survey conducted by Harris Interactive for Fortiva.

According to the report, 59% of employed adults using email at work (more…)


Email marketing and Flash

Posted by Michael Bloch in web marketing (Thursday January 12, 2006 )

I’ve got to admit, I have *never* considered using Flash in an email marketing campaign; it’s just never sprung to mind…. but it appears that some do.

If this is something you have ever considered, you might want to check out (more…)


Search engine marketing in 2005

Posted by Michael Bloch in web marketing (Tuesday January 10, 2006 )

The Search Engine Marketing (SEM) industry generated 5.75 billion dollars in expenditure by advertisers during 2005, according to the Search Engine Marketing Professional Organization (SEMPO). This figure represents a 44 percent increase over spending in 2004 (more…)


Flesh and chips – RFID

Posted by Michael Bloch in online world (Monday January 9, 2006 )

Ugh, I really don’t know what to make of this. It seems that some people are having RFID chips implanted under their skin – by choice.

RFID (Radio Frequency IDentification) chips are already widely in use, usually to enable data to be transmitted for the purposes of (more…)


Who’s linking to you?

Posted by Michael Bloch in web marketing (Sunday January 8, 2006 )

Keeping track of who’s linking to you can be a really time consuming task, especially with search engines only updating the information on a fairly irregular basis.

Want to be updated each day of new links from blogs to your site and see how you compare with others? (more…)


Spammer fined $11 billion

Posted by Michael Bloch in web marketing (Saturday January 7, 2006 )

According to the Quad City Times, a Florida based spammer was recently ordered to pay 11 billion dollars by the U.S. District Court for the Southern District of Iowa to a Clinton-based ISP. (more…)