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PPC (pay per click) madness

Posted by Michael Bloch in web marketing (Sunday March 5, 2006 )

It’s not just the little guys who are hurt by PPC (pay per click) auction fever. This was well demonstrated during holiday season 2005 where 2 major players (and no doubt many more) reported that they didn’t meet sales targets as a result of high click prices. (more…)

Web site watch dog

Posted by Michael Bloch in online world (Sunday March 5, 2006 )

I came across an interesting service today that monitors web sites and reports on their trustworthiness. The site report can be gained through searching the company’s datatabase, or you can download a browser plugin so when you search via Google, Yahoo or MSN; “safety ratings” appear next to listings.

Using the browser plugin as you’re surfing the web, a toolbar button changes color based on the safety level of the site you are viewing.

The free service/software is called (more…)

ISP email deliverability report

Posted by Michael Bloch in web marketing (Saturday March 4, 2006 )

Lyris Technologies recently reported an overall 2% improvement in the deliverability of marketing email messages (permission based) amongst most of the largest USA and European ISP’s.

Recipients having email addresses any of the top ten U.S. ISP’s were 21% more likely (more…)

WSJ reports on content theft

Posted by Michael Bloch in web development (Friday March 3, 2006 )

In early January, I posted about content theft and the extent that others had gone to in unauthorized reproduction of articles etc. from Taming the – to the point of some even claiming to be the author of the content.

As it turned out, in some of these cases, the “author” had bought the articles from a freelancer (more…)

Search engine strategies N.Y.

Posted by Michael Bloch in web marketing (Thursday March 2, 2006 )

If you’re itching to know what’s going on behind the closed doors in the Search Engine Strategies conference in New York, you’re not alone :).

The New York conference has been particularly interesting given all the major changes in the search engine scene lately, including the currently brewing “Big Daddy” on Google – which feels like it’s been (more…)

Click fraud costing $1 billion p.a.

Posted by Michael Bloch in web marketing (Tuesday February 28, 2006 )

According to information in a recent article on Business Week, click fraud could account for up to 20% of all PPC traffic and be costing advertisers up to $1 billion per year.

What the real figures are is anyone’s guess, but if you’re investing in Pay Per Click, it’s wise to be aware (more…)

Auction feedback – be wary

Posted by Michael Bloch in ecommerce (Monday February 27, 2006 )

eBay and similar auction sites have created fortunes for some and a few extra bucks for many others. On the flip side, they’ve allowed millions people to purchase goods online at very competitive prices; everything from common items to missile silos (I kid you not).

I recently needed to buy some office dividers so I thought I’d check out eBay. I wasn’t really expecting to find anything, but lo and behold (more…)

Spyware – nasty stuff

Posted by Michael Bloch in online world (Saturday February 25, 2006 )

A recent incident a colleauge experienced related to spyware was the spur for my latest article; Spyware – definition, statistics, prevention and removal.

When we think of spyware, most often what comes to mind are deviate programmers wanting to take control of our computers – but the term really covers a wide range of applications from the slightly annoying, to mildly intrusive to downright satanic. (more…)

Email, ecommerce & the workplace

Posted by Michael Bloch in ecommerce (Friday February 24, 2006 )

I was just perusing an article on Internet Retailer about the importance of effective email practices in customer service and ecommerce. Sounds like a bit of a no-brainer topic, but the article made a very good point to underline how critical a rapid email response time is. (more…)

22% of households still on dialup

Posted by Michael Bloch in web development (Friday February 24, 2006 )

A recent survey by Parkes Associates shows that approximately 22% of U.S. households are still connected to the Internet via dialup services. With only 4% of households planning to upgrade to broadband this year, that still leaves an appreciable chunk of users accessing the web through narrowband. (more…)