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Search and offline purchasing

Posted by Michael Bloch in web marketing (Wednesday March 22, 2006 )

Results from a new research study underlines the importance of search in influencing offline buying. The report states that of the searchers surveyed who bought an item relevant to their query after their search, 37 percent completed their purchase online and 63% offline. (more…)

Monitor spiders

Posted by Michael Bloch in online world (Wednesday March 22, 2006 )

I don’t know what it is about my computer equipment that attracts arachnids, but I seem to have as many dealings lately with the large 8 legged variety as I do with search engine spiders. (more…)

Women – $5 trillion market

Posted by Michael Bloch in web marketing (Tuesday March 21, 2006 )

$5 trillion dollars is a lot of cash, even by Mr. Gates’ standards. Women online are increasingly becoming an force to be reckoned with in the world of ecommerce. They are heavily involved with a variety of purchases – and not just female oriented or “domestic” products; but goods and services which in generations past were the exclusive realm of men. (more…)

Adsense revenue booster?

Posted by Michael Bloch in ecommerce (Monday March 20, 2006 )

Looking to increase your AdSense returns? I came across an interesting free service today that provides a filter list for low paying Adwords advertisers that they claim link to MFA (Made for Adsense) sites. I’m sure you’ve seen these sites around ;). (more…)

Domain name trading – viable?

Posted by Michael Bloch in ecommerce (Saturday March 18, 2006 )

I’m sure you’ve heard the stories of domain names that are registered for under $10 a year being resold for $1 million + – ah, it’s stuff that dreams are made of. Back in late 2000 through to 2001, I turned my hand to domain name speculation and trading. Was it successful?…. (more…)

Free site evaluation!

Posted by Michael Bloch in web marketing (Saturday March 18, 2006 )

I’m very pleased to announce that Taming the Beast has teamed up with a leading marketing and development company to provide TTB visitors with quality search engine optimization, web marketing and development services at very special pricing.

To celebrate the launch of the partnership, you can get a free comprehensive, totally no-obligation site evaluation valued at $170! (more…)

Paid online content = big bucks

Posted by Michael Bloch in ecommerce (Friday March 17, 2006 )

A 22 page report released by the Online Publishers Association states that online content purchases increased by 15% during 2005 over 2004, generating two billion dollars in revenue.

The big winners were the (more…)

PPC copywriting tips

Posted by Michael Bloch in web marketing (Thursday March 16, 2006 )

Copywriting for PPC is particularly challenging, especially for marketers whose previous experience is in print, in those massively long online sales letter sites or who generally have writers diarrhea, like yours truly :).

Even the pro marketers in this field admit that trying to explain (more…)

Keyloggers on the increase

Posted by Michael Bloch in ecommerce (Wednesday March 15, 2006 )

Keyloggers are particularly nasty software applications that record every keystroke a person makes and then transmits that data to another party. You won’t catch these emails in your outbox or sent items folder as an smtp mailer is usually embedded in the application that operates independently from your email software.

In recent years, keylogger applications have extended their feature set to store extra information, such as (more…)

Online dating still big business

Posted by Michael Bloch in ecommerce (Tuesday March 14, 2006 )

A recent 35 page report from Pew Internet and American Life Project shows that online dating is not only alive and well, but gaining more credibility amongst the general population. Even though the majority of people surveyed still believe it to be a somewhat dangerous exercise the majority of respondents also (more…)