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Google acquires search algorithm

Posted by Michael Bloch in web marketing (Tuesday April 11, 2006 )

SEO forums have been buzzing for the last couple of days about this story. Google has bought the rights to a new algorithm touted to improve search engine results from the University of NSW (Australia).

It’s my understanding that this isn’t an entirely new search appliance as such, but a (more…)

Pump & dump – stock spam scam

Posted by Michael Bloch in online world (Monday April 10, 2006 )

Trying saying stock spam scam out loud really fast 5 times ;).

I’m sure that you’ve often received “traders alerts” and “hot stock tips” spam in your inbox. And no doubt you probably ignored them as I do. Even so, I’ve always wondered how these scams worked. As someone who is pretty ignorant of the stock market (more…)

New article – IM/live chat etiquette

Posted by Michael Bloch in ecommerce (Sunday April 9, 2006 )

Just as successful email communication is a skill, so is Instant Messaging and Live Chat usage.

Pew American Life and Internet project published a report late last year showing that in relation to US adults, 42% of men and 39% of women engage in instant messaging whilst online (figures from a survey in March 2005). (more…)

Handy PayPal tools

Posted by Michael Bloch in ecommerce (Saturday April 8, 2006 )

I was perusing the PayPal site and came across PayPal for Outlook and Outlook express. This free tool has been available for a couple of years, but I hadn’t seen it before – so I thought others may not have either :) (more…)

To podcast or not to podcast?

Posted by Michael Bloch in online world (Friday April 7, 2006 )

While the term is now common and podcasting content can be found on many sites these days, like RSS webfeeds not so long ago, uptake appears to be rather slow – it seems only 1% of online households in North America regularly download and listen to podcast content according (more…)

Call tag fraud schemes increasing

Posted by Michael Bloch in ecommerce (Thursday April 6, 2006 )

It’s the first time I’ve heard of this kind of fraud, but supposedly it’s a scam that’s been around a long while. While it’s been somewhat dormant for a few years, it resurfaced during the last holiday season according to reports from some major retailers. I’ve often thought that if scammers put as much thought and effort into legitimate business; they could make more money; but eh..

The way the scam works: (more…)

10 years of Taming the Beast

Posted by Michael Bloch in online world (Wednesday April 5, 2006 )

An Outlook calendar alert popped up a few minutes ago; simply stating “10 years of Taming the Beast!”.

Yes, as far as I can track back, it’s been a decade since I started business – first in mobile PC hardware services (even though I had no car at the time – a story in itself), then evolving into the online world. How time flies. (more…)

Fridays and email marketing

Posted by Michael Bloch in web marketing (Tuesday April 4, 2006 )

Many believe that Fridays are a bad day for sending email campaigns as recipients’ attention is often on getting the heck out of the office, catching up on work that’s piled up through the week or generally just heading into cruise mode.

Not so, according to a recent survey which shows Friday consistently had the best average open rate for the period October 2004 through November 2005. (more…)

Myspace – why so successful?

Posted by Michael Bloch in online world (Monday April 3, 2006 )

If you haven’t heard of MySpace by now or aren’t curious about it, I guess you don’t have teenage kids :). I’ve read that it’s now the 2nd most popular site on the web in terms of page views, even eclipsing Google. If you’ve seen some of the MySpace member pages, you may be wondering what all the fuss is about. (more…)

Improving PPC using dayparting

Posted by Michael Bloch in web marketing (Sunday April 2, 2006 )

Just something you might like to try to improve your Pay Per Click ROI (Return On Investment).

In every aspect of life, there are patterns in relation to time – and the same could be said of successful web marketing, including Pay Per Click campaigns. I’ve been reading a few articles here and there recently in relation to the “dayparting” strategy and it’s quite an interesting subject. (more…)