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Affiliate management/recruitment

Posted by Michael Bloch in web marketing (Sunday June 25, 2006 )

Imagine having a sales force of thousands ; all basically doing their own thing? Frightening stuff – welcome to the world of affiliate management!

Running an affiliate program is a great way to expose your products and services to a broader audience without a huge outlay, but (more…)

Business blog directory

Posted by Michael Bloch in web marketing (Saturday June 24, 2006 )

A new, and according to the company behind it – the only, business blog directory was recently launched. Interestingly, it *doesn’t* display any advertising; (more…)

Voice commerce/microconsultancy

Posted by Michael Bloch in ecommerce (Friday June 23, 2006 )

As publishers, commentators and authors, we’re always looking for new ways to generate revenue from our efforts. It’s great to be able to provide information for free through our writings, but we all need to eat and pay our bills too :). A few weeks ago, I mentioned the idea (more…)

Adobe, Microsoft & Google antics

Posted by Michael Bloch in ecommerce (Thursday June 22, 2006 )

Adobe have inked a deal with Google sure to make Microsoft’s Steve Balmer and the MSN search team’s heads spin – perhaps right off their necks; especially (more…)

Simple tools for fraud screening

Posted by Michael Bloch in ecommerce (Wednesday June 21, 2006 )

Another one bites the dust – yet another fraudulent order from Vietnam. The order had passed AVS (Address Verification Service), but the (more…)

Newspaper site power user profile

Posted by Michael Bloch in web marketing (Tuesday June 20, 2006 )

According a recent consumer study, 82% of Internet users who visit newspaper sites each day also purchase products online – opposed to 55% of infrequent visitors.

The daily visitor also spends on average (more…)

Google GBuy, Checkout or Wallet?

Posted by Michael Bloch in ecommerce (Monday June 19, 2006 )

Update: June 29 – Google Checkout launched; read an initial review – click here

It’s been rumored that Google’s much awaited “GBuy” payment service will launch in the next week or two. Google CEO Eric Schmidt stated (more…)

Bookmarking script/favorites icon

Posted by Michael Bloch in web marketing (Sunday June 18, 2006 )

In this age of bleeding edge marketing ideas, complex promotion strategies, whizz-bang and expensive software tools, it’s easy to overlook the simpler ideas that will always be effective in attracting visitors to your site and/or keeping them returning.

For example, a couple of days ago I made mention (more…)

eBay’s contextual ad program

Posted by Michael Bloch in ecommerce (Saturday June 17, 2006 )

eBay AdContext is a new contextual advertising revenue generation option for site owners, roughly along the lines of AdSense and the Yahoo Publisher Network. A snippet of code is implemented (more…)

RSS feeds are not enough

Posted by Michael Bloch in web marketing (Friday June 16, 2006 )

Many blogs offer RSS feeds only – no email updates. I think it’s important to offer email subscriptions to a blog as well, and it will continue to be an important feature well into the future, for the following reasons: (more…)