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The benefits of spam

Posted by Michael Bloch in web marketing (Thursday July 6, 2006 )

Believe it or not, there can be some benefits to be had from receiving spam; especially if you’re involved in affiliate marketing. Here’s why. (more…)


No more updates – Windows 98/Me

Posted by Michael Bloch in online world (Wednesday July 5, 2006 )

There’s reportedly around 70 million computers worldwide still running licensed copies of Windows 98 or Windows Millennium Edition (ME). That’s at least 70 million PC’s that are going to be without security updates from next week. (more…)


Currency converter for your cart

Posted by Michael Bloch in ecommerce (Monday July 3, 2006 )

With US online merchants seeing an increasing number of orders from overseas; it good to bear in mind that the US dollar is not *the* global currency, however much (more…)


Patent trolls

Posted by Michael Bloch in ecommerce (Sunday July 2, 2006 )

It’s not a fishing method, nor is a patent troll a small, foul tempered creature with a penchant for living under bridges and attacking those who come near – although some would argue (more…)


Keywords – the long tail

Posted by Michael Bloch in web marketing (Saturday July 1, 2006 )

I was looking at my traffic statistics for June earlier on and as always, I’m amazed at the number of different keyword combinations people have used in search engine queries which lead them to Taming the Beast.net. For the month of June 06, it was over (more…)


Spam statistics – June 2006

Posted by Michael Bloch in online world (Friday June 30, 2006 )

Image spam, emails containing no text but just a .gif or .jpg image, has grown from less than 1% in June 2005 to over 12% this month (more…)


Google Checkout (Gbuy) review

Posted by Michael Bloch in ecommerce (Thursday June 29, 2006 )

It’s arrived. A few hours ago Google launched its payment processing service; not as Gbuy, the name touted by many, but as Google Checkout. The following is my initial review. (more…)


Google to switch from PPC to CPA?

Posted by Michael Bloch in ecommerce (Wednesday June 28, 2006 )

There’s been a few rumors flying around that Google might be preparing to kill off PPC (Pay Per Click) in favor of PPA (Pay Per Action), aka CPA (Cost Per Action/Acquisition). By CPA/PPA, this means (more…)


adCenter search marketing tools

Posted by Michael Bloch in web marketing (Tuesday June 27, 2006 )

Have you checked out Microsoft’s Adcenter Labs as yet? It contains an collection of interesting demonstration tools. I repeat, *demonstration* :). (more…)


The word “friend” in marketing

Posted by Michael Bloch in web marketing (Monday June 26, 2006 )

In a marketing email I received today, the opening salutation was “Hello Friend”. I didn’t know the person and given that I can count my friends on the fingers of one hand, and with fingers to spare, it was highly unlikely he ever would be. (more…)