Earlier this week, Paypal announced it will soon launch a new micropayment system for digital goods. (more…)

Live chat can be a powerful conversion tool in the online world – but if used incorrectly or inconsiderately, it can be counter-productive; and the same goes for in-house instant messaging. (more…)

A recent survey has found that coupons aren’t just loved by the battlers; but by people making big bucks too. After all, how do you think they became rich in the first place? (more…)

Remember the ubiquitous “Letters To The Editor” sections of newspapers? I’m assuming they still exist in those paper thingies – I haven’t read one for a while. Perhaps there’s a lesson for for all of us in those sections in relation to online comments. (more…)

I must admit I don’t put a lot of effort into the automated emails that follow a subscription; i.e. the “welcome” email.. but after reading a recent report, I think I’ll go back and redo them all. (more…)

Some online retailers are finally getting the idea that providing free, original articles to other sites is a great way to get free coverage and to boost search engine rankings. For the site owner receiving the articles, it can provide more value and bring in more search engine traffic. But the quality of these articles is often lacking and their origins questionable. (more…)

A recent survey has found customer experience doesn’t just contribute significantly to where consumers choose to spend their cash, but also how much of it they will part with. (more…)

From and subject line relevancy isn’t just important for email marketing, but for standard email communications too. (more…)

You have a scoop and the source is trustworthy. The problem is he/she doesn’t want to be identified. You’re itching to post a blog or article – how do you handle it? (more…)

Facebook announced Wednesday it was partnering with Bing to display Facebook users’ friends recommendations to online search. (more…)