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European ecommerce predictions

Posted by Michael Bloch in ecommerce (Saturday July 15, 2006 )

With 100 million Europeans spending an average of €1000 each in online shopping transactions this year, the European retail ecommerce sector is expected to power past €100 billion by the end of 2006. (more…)

Grups and psychographics

Posted by Michael Bloch in web marketing (Saturday July 15, 2006 )

No, I’m not experimenting with hallucinogenic drugs tonight. I’ve been reading up a little more on a group of people that marketers are labelling Grups. Grup is short for “grown up”, but they are adults who haven’t really grown up in the traditional sense of the term – and I don’t mean that in a condescending way. (more…)

Podcast consumption statistics

Posted by Michael Bloch in online world (Friday July 14, 2006 )

New research states that just over 9 million online adults in the USA have downloaded an audio podcast and 5.6 million a video podcast during a recent 30 day period. (more…)

Marketing via MySpace

Posted by Michael Bloch in web marketing (Thursday July 13, 2006 )

MySpace has eclipsed Yahoo as the most popular single site, accounting for just under 4.5 percent of all U.S. Internet visits during the first week of July, according to HitWise.

It’s been interesting watching the MySpace member counter tick over since the time I signed up a few months ago. It’s been like watching slot machine reels spinning at times. So, the big question: Have I found having a MySpace profile beneficial? (more…)

Poison comments and karma

Posted by Michael Bloch in web marketing (Wednesday July 12, 2006 )

It has been unfortunately quite fashionable for bloggers, blog commenters and forum participants to unleash their fury in their writings; often using insults, obscenity and aggression to express an opinion. It may feel pretty good at the time to blow off some steam, but it can really come back to haunt the person. (more…)

Vishing – VOIP phishing scams

Posted by Michael Bloch in online world (Tuesday July 11, 2006 )

I guess nothing is sacred or untouchable to the bottom feeders of the web. It was only a matter of time before VOIP (Voice Over IP) was exploited by phishers. Welcome to the newest trick in the fraudster bag – “vishing”. (more…)

Web hosting & search engine rank

Posted by Michael Bloch in web marketing (Monday July 10, 2006 )

I’ve been asked a couple of times recently by site owners located outside the USA whether it really makes a difference if you host your site with a local hosting company vs. utilizing a server/service based in the USA.

In my opinion, from an operational and customer service point of view, none at all – some of the best web hosts in the world are USA based and are often cheaper than their local counterparts; *but* when it comes to search engine rankings (more…)

Fraud prevention – make it count

Posted by Michael Bloch in ecommerce (Sunday July 9, 2006 )

A rather annoying experience today with a company making a totally futile attempt in exercising anti fraud strategies.

An order was placed for a few hundred dollars, then a few minutes later, an email came through demanding verification via fax. (more…)

Poor list hygiene = blacklisting

Posted by Michael Bloch in web marketing (Saturday July 8, 2006 )

When was the last time you removed email addresses that continually bounce from your lists?

An email list loaded with addresses that bounce isn’t just sloppy marketing that sucks up bandwidth and slows down your deliveries; it can have more drastic consequences. (more…)

Young entrepreneurs

Posted by Michael Bloch in web marketing (Friday July 7, 2006 )

Sometimes I start to feel a little bit jaded in my marketing and online business efforts – so many millions of banner ads viewed over the years, so many landing pages, so many products, so much writing.

It’s a bit like being a first time drug user graduating to a hard-core junkie – the buzz of the first hit gets harder to achieve; but you remember what it was like, so you keep trying to regain that feeling :) (more…)