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Email campaigns – best day myth

Posted by Michael Bloch in web marketing (Tuesday August 15, 2006 )

A report released yesterday states that Saturdays and Sundays recently scored the highest open rates for email marketing materials and that Thursday and Sunday had the best click-through rates.

This is the last time I’ll be reporting “best day” open and click-through rates for email; and here’s why. (more…)

Ecommerce and consumer trust

Posted by Michael Bloch in ecommerce (Monday August 14, 2006 )

According to data from the FTC, loss from identity fraud grew by over $1 billion in the USA between 2003 and 2005. While not all that loss can be blamed on the online world by any means, it’s no wonder people are getting a little shy of the “buy now” button and ecommerce generally. In some ways, it’s a good thing, but the level of mistrust can also negatively affect honest online merchants as well. (more…)

SSH and Unix commands tutorial

Posted by Michael Bloch in web development (Saturday August 12, 2006 )

Ever heard a couple of geeks yapping about command line related tasks or adventures and felt the stirrings of Unix envy?

Come in from the cold and get on the path to ubergeekdom.. well, not quite, but the longest journey does begin with a single step :). (more…)

Search engine rank and click rates

Posted by Michael Bloch in web marketing (Saturday August 12, 2006 )

When AOL Research somewhat foolishly left an archive file of approximately 20 million AOL Search queries generated by 650,000 users in a publicly accessible area recently, enterprising search engine optimization professionals were quick to grab a copy of the file for analysis

… and some very interesting data was revealed. (more…)

Auction feedback nightmare

Posted by Michael Bloch in ecommerce (Friday August 11, 2006 )

Imagine having your online business reputation tarnished for an extensive period over the princely sum of 2 bucks.

It happened to one online trader, all because of negative auction feedback that was consequently proven in court to be unjust. (more…)

Link exchange laughs

Posted by Michael Bloch in web marketing (Thursday August 10, 2006 )

Do you get really odd link exchange requests? Every day I receive up to a dozen of them, mostly automated junk initiated by businesses who don’t do their research or they hire companies to effectively spam site owners.

For the most part, it’s somewhat annoying, but sometimes I receive a link request that really makes me laugh.

Here’s one I received today: (more…)

Holiday season marketing 2006

Posted by Michael Bloch in web marketing (Wednesday August 9, 2006 )

And here we go again. Won’t be long and Xmas season marketing will become a hot topic in March :).

Email marketing is going to be the strategy of choice this year it seems, with the the biggest increases in marketing spending being via this medium. There’s also a few other surprises in how some retailers will be approaching marketing during holiday season 2006. (more…)

MySpace goes Google

Posted by Michael Bloch in web marketing (Tuesday August 8, 2006 )

Like we never knew it would happen :).

In a blow for Yahoo, Google has inked a deal with MySpace said to be worth a minimum $900 million to provide search results for the social networking giant… and of course, the accompanying AdWords advertising. (more…)

Disabling AutoComplete on forms

Posted by Michael Bloch in ecommerce (Monday August 7, 2006 )

An important issue raised at a recent “black hat” conference was the threat posed by the popular browser “autocomplete” feature – where users can have sensitive information stored in their browser cache in order to speed up completion of forms.

While we can’t control our users browser settings physically, we can prevent this feature working at the form level on our own sites. (more…)

RSS feeds a security risk for users

Posted by Michael Bloch in web development (Sunday August 6, 2006 )

At the recent Black Hat convention in Las Vegas, the specter of RSS feeds being used for launching attacks on feed subscribers, and consequently affecting even non-subscribers has loomed. (more…)