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Email image suppression issues

Posted by Michael Bloch in web marketing (Friday September 15, 2006 )

Default image suppression was recently formally given the nod as an ISP industry best practice by the Messaging Anti-Abuse Working Group and the Anti-Phishing Working Group.

The ramifications of this in the time ahead as more ISP’s implement image suppression is increasing numbers of users won’t be able to view images in email marketing messages without some sort of manual intervention. There’s also the issue of innaccurate tracking of the performance of email campaigns as this is mostly done through the use of invisible images. (more…)

Email marketing survey report

Posted by Michael Bloch in web marketing (Thursday September 14, 2006 )

In a recent survey of 400 businesses consisting of a mix of totally online and bricks and mortar stores, it was revealed that while the majority of respondents spent 5% or less of their marketing budget on email marketing, a quarter stated over 11% of their sales were generated through email campaigns. (more…)

Blogs, RSS and B2B purchasing

Posted by Michael Bloch in web marketing (Wednesday September 13, 2006 )

While email marketing, banners and search have been the leading mediums for marketing generally in recent years, a new survey released last week points to major changes; particularly in relation to technology industries. The humble blog certainly looks set to take center stage in the years ahead for driving B2B technology related sales. (more…)

50 years of hard drives

Posted by Michael Bloch in online world (Tuesday September 12, 2006 )

When I started fiddling around with hard drives and computers in general over a decade ago, I had very little cash. The best I could get were second hand 20 megabyte MFM/SCSI drives that were around the size and weight of a house brick – at times I had to run them outside of the PC casing. Needless to say, it was quite a messy affair.

I distinctly remember the rather loud sound of kerchunk, kerchunk, kerchunk as the drive heads read the platters and thinking how wonderful it would be to own one of those new-fangled 180 megabyte Conner drives which cost around $500 at the time :).

Back then, I felt like I was dealing with some of the earliest hard drives around; but the first hard drive was actually rolled out 50 years ago – September 1956. (more…)

Implementing affiliate programs

Posted by Michael Bloch in web marketing (Sunday September 10, 2006 )

Considering starting an affiliate program for your company? Do you know the sorts of features quality affiliates are looking for in a partnership? (more…)

Social networks – users in control

Posted by Michael Bloch in web marketing (Saturday September 9, 2006 )

Toyed with the idea of launching your own social networking MySpace-type site? If you’re approaching it thinking you’ll have total control over its evolution; then you may want to try another project instead. (more…)

SEO competitions – be wary

Posted by Michael Bloch in web marketing (Friday September 8, 2006 )

A TTB reader wrote to me a short while ago about a search engine optimization competition he was competing in where there were substantial cash prizes.

The goal of the competition was to have the highest ranked page on a certain made up keyword by the end of this year. He was doing pretty well in his efforts, so I was looking forward to writing about the competition, his success so far and to send a little more link love his way.

But… (more…)

Search engines and user data

Posted by Michael Bloch in online world (Thursday September 7, 2006 )

I’m really in two minds about search engines handing over data to governments. On the one hand, there’s the issue of tracking down the perpetrators of heinous crimes; something that I’m all for. On the other, there’s the misuse of that information by those in power. (more…)

When viral marketing goes bad

Posted by Michael Bloch in web marketing (Wednesday September 6, 2006 )

It’s the dream of most marketers. Sending out a special offer which then is forwarded on to many others; taking on a life of its own. Or is it?

In the case of Starbucks, it seems to have been a nightmare; with an interesting side effect for an enterprising competitor and some great lessons for all of us in marketing. (more…)

Smishing – phishing via SMS

Posted by Michael Bloch in online world (Tuesday September 5, 2006 )

Yet another “ishing” to add to the phishing family. Supposedly smishing first started happening a couple of months ago, in South Australia of all places – I guess the phishers figured out we’re fairly simple folk (ducks West End beer bottles thrown from all directions).

How does Smishing work? (more…)