Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Green marketing & online business

Posted by Michael Bloch in ecommerce (Friday November 24, 2006 )

You may have picked up through my posts that while I’m heavily involved in marketing and have a passion for the web and ecommerce, I’m not such a fan of rampant consumerism, environmental destruction and the seedier side of online business.

So, it’s time for me to come out of the closet :). (more…)

Black Friday, Cyber Monday?

Posted by Michael Bloch in ecommerce (Thursday November 23, 2006 )

What is Black Friday in the online world – is it bad? And what’s Cyber Monday? This post is mainly for my non-USA readers who might be relatively new to online business. (more…)

Paid links, Flogging and Google

Posted by Michael Bloch in web marketing (Wednesday November 22, 2006 )

What’s Google’s view on paid links and paid blog posts (aka flogging)? I just finished watching an interesting video interview with Matt Cutts – a software engineer with Google’s quality group, that *may* have some answers for you. (more…)

When marketing hype goes OTT

Posted by Michael Bloch in web marketing (Tuesday November 21, 2006 )

I’ve been picking up on snippets of disturbing news over the last couple of days regarding the recent launch of the Sony Playstation 3. I’m certainly not much of a gamer; but I was one of the fools that lined up for the original Xbox a few years ago.. never again. Moooo! Baaa! Like livestock heading to slaughter. (more…)

Anti-OCR filtering spam

Posted by Michael Bloch in online world (Monday November 20, 2006 )

Ah, the ingenuity of spammers never ceases to simultaneously amaze and frustrate me. As more companies begin to offer anti-spam software and services with OCR (Optical Character Recognition) features, spammers are now employing anti-OCR filtering tactics. (more…)

Stock photo prices plummet

Posted by Michael Bloch in web development (Sunday November 19, 2006 )

When I started out on the web, buying stock photos and images was horribly expensive; sometimes up to a couple of hundred dollars for a single pic. Photo CD’s commonly sold for $500. Times have certainly changed and you can now pick up quality stock photos for as little as a couple of bucks. (more…)

Handy WordPress meta tag plugin

Posted by Michael Bloch in web marketing (Saturday November 18, 2006 )

I’ve mentioned previously the importance of implementing meta tags in your site pages as part of search engine optmization. I recently went hunting for a good WordPress blog meta tag generator plugin to somewhat automate this task. (more…)

Global ecommerce vs. USA focus

Posted by Michael Bloch in ecommerce (Thursday November 16, 2006 )

Online business owners, ecommerce merchants – take note. It might come as a surprise, but the Internet is used by people in other countries outside North America and many of those people have cash to spend ;).

OK, so you probably knew that; but were you aware of how big those markets potentially are? It’s been reported that over half of the top 25 US web properties receive more visits from people outside the U.S. than from within, and in some cases, substantially so. (more…)

Social media optimization (SMO)

Posted by Michael Bloch in web marketing (Wednesday November 15, 2006 )

We have SEO (Search Engine Optimization) being carried out by SEOP’s (Search Engine Optimization Professionals); but the new thang in the O’s is SMO – Social media optimization.

So what is it? (more…)

Credit card fraud screening tip

Posted by Michael Bloch in ecommerce (Tuesday November 14, 2006 )

Active fraud screening is a necessary, ongoing and frustrating part of any online business in order to prevent, or at the very least, minimize credit card chargebacks.

Here’s a quick tip to help cut down the amount of time you spend on fraud screening if you do much of it manually or if you only rely on Address Verification System (AVS). AVS on its own isn’t enough, and neither is CVV2. (more…)