Another one bites the dust – yet another fraudulent order from Vietnam. The order had passed AVS (Address Verification Service), but the (more…)
Simple tools for fraud screening
Newspaper site power user profile
According a recent consumer study, 82% of Internet users who visit newspaper sites each day also purchase products online – opposed to 55% of infrequent visitors.
The daily visitor also spends on average (more…)
Google GBuy, Checkout or Wallet?
Update: June 29 – Google Checkout launched; read an initial review – click here
It’s been rumored that Google’s much awaited “GBuy” payment service will launch in the next week or two. Google CEO Eric Schmidt stated (more…)
Bookmarking script/favorites icon
In this age of bleeding edge marketing ideas, complex promotion strategies, whizz-bang and expensive software tools, it’s easy to overlook the simpler ideas that will always be effective in attracting visitors to your site and/or keeping them returning.
For example, a couple of days ago I made mention (more…)
eBay’s contextual ad program
eBay AdContext is a new contextual advertising revenue generation option for site owners, roughly along the lines of AdSense and the Yahoo Publisher Network. A snippet of code is implemented (more…)
RSS feeds are not enough
Many blogs offer RSS feeds only – no email updates. I think it’s important to offer email subscriptions to a blog as well, and it will continue to be an important feature well into the future, for the following reasons: (more…)
Gates stepping back from Microsoft
Story of the year I think. Microsoft’s Bill Gates has stated he’ll be decreasing his role at Microsoft over the next couple of years to focus more (more…)
Cold canvassing online
In my various roles, I get around a dozen job applications and partnership approaches each day from web development and graphic design contractors.
An unsettling trend I’m noticing is that the online cold canvassing coming from countries where English is *not* the primary language tends to be of a higher quality (more…)
Marketing – there’s life after 34
While the majority of marketing seems to be targeted towards the 18-34 age group, does this mean that we suddenly stop making brand decisions past that time in our lives?
As someone who has passed (more…)
Teenagers – online activity
Over a third of teenagers aged 13-17 years spend three hours or more per day online (outside of school) according to a recent survey and in the 4 hours per day group, the gals outpace the guys (more…)







